All Blog Posts (575)

Yes, we celebrate #ServiceDesignDay

Please, have a look :-) 

#SSDay19 !

Added by Leo Silva on June 1, 2019 at 13:26 — No Comments

Analogue customer requirements in a digital world

The far-reaching digitalization of our life which has since been reduced to time dedicated to our career versus leisure time, is the revolutionary yet at the same time dogmatic myth of our times. In the name of computerization that has gradually evolved into an ideology, we are not only faced with predictions, but also…


Added by Mario Sepp on February 7, 2019 at 16:28 — No Comments

New Dutch book: Design thinking. Radicaal veranderen in kleine stappen

Did you ever notice that although it is easy to explain design thinking to others, it is damn hard to teach it to them? I discovered this on the go, while I was teaching and coaching students, start-ups and management teams. Maybe hard to believe, but the hardest group are students. They listen, they nod their heads enthusiastically, but their lack of confidences is a genuine killer. Missing information and extreme ambiguity transforms into a drive to analyze everything to death. Design…


Added by Guido Stompff on March 22, 2018 at 0:18 — No Comments

Do it yourself – who still needs employees?

They are not getting paid, they don’t need an office or a works council. Many businesses wish they had such employees. Surprise – they do! They’ve actually been around for even longer than commonly assumed and they’re…


Added by Mario Sepp on January 31, 2018 at 12:31 — No Comments

6 key elements for building a real Smart City

Developing new cities that are well equipped with latest in infrastructure and best in class technologies has become a major initiative across the world today. After all, giving quality of life to the citizens is the biggest responsibility of any government especially in democracies. Many countries have proposed their set of cities that would be developed as…


Added by Sanjay Abraham on July 9, 2017 at 20:52 — No Comments

The United Airlines Case

As the editor – in – chief of the International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA…


Added by Angelo A. Camillo on April 13, 2017 at 19:21 — No Comments

The digital transformation of employees

The digital transformation of employees

Added by Mario Sepp on December 28, 2016 at 12:21 — No Comments

Design at Business: A Cross-Company Network for Change

Large enterprises are facing a faster changing business environment: innovation cycles are getting shorter, markets are being disrupted through digitization, new business models evolve, the “new generation” wants to be led differently, and working models are being revolutionized. A people-centric approach is a key differentiator for companies that want to be and stay relevant in the fast-changing business world.…


Added by Ann-Sofie Ruf on December 19, 2016 at 10:30 — No Comments

Through Different Eyes - Developing the first "Design Thinking Conference"

Consider this article a first prototype, a pebble I throw into the lake, an MVP, a string of assumption, a first attempt of framing a design challenge. Or just read it and tell me what you think.

Here’s a thought I recently had, which will be important if you want to understand what I’m trying to create. The thought might not make sense to you now, but here it is:

“The only difference between theatre and a conference is that conferences are…


Added by Arne van Oosterom on December 13, 2016 at 11:15 — No Comments

Personas, Journey Mapping & thoughts on implementing Design Thinking

 - I participated in a series of articles on Personas and Customer Journey Mapping published by my good friends at MyCustomer. You’ll find some snippets of my writing, and other authors, in these articles. This is the first article.


But I thought it would also be good to share my contribution in one article.…


Added by Arne van Oosterom on October 13, 2016 at 22:30 — No Comments

We don’t need another design conference – do we?

Are you tired of attending design conferences? Do you miss productive and sustainable sessions? Do you wish for inspiration that has an impact on your work and vision?


Then you should consider attending the “Design at Business” conference 2016 in Berlin.

It is not just about design, not just for designers, but rather addresses all design-minded people wishing to work…


Added by Ann-Sofie Ruf on September 7, 2016 at 13:30 — No Comments

We don’t ask very good questions, do we?

Why do people struggle to identify and articulate the question that seemingly is top of mind? The question, which, if asked, might lead to real transformation?…


Added by Doug Collins on August 24, 2016 at 16:52 — No Comments

Training Startup Experience: Sneller innoveren met startup tools

Bedrijven en organisaties vragen steeds vaker naar mensen met ondernemende vaardigheden. Ondernemend zijn is een manier van kijken naar de wereld: kansen creëren en pakken waar anderen obstakels zien, risico’s nemen waar anderen op zeker gaan. In welke bedrijfstak of baan je ook werkzaam bent – of wilt zijn – de…


Added by Network Administrator on May 11, 2016 at 12:30 — No Comments

What the Google Maps Lady Knows: Sustainability, Innovation, and the App Economy

Google Maps has cut my travel time—and the number of miles I drive—by some small, yet significant amount. I hesitate to estimate an overall number for myself. Aside from letting me avoid the occasional, car-idling traffic jam, I suspect it’s a mile here, a mile there, a minute here, a minute there.

Those miles and minutes add up over time, however.…


Added by Doug Collins on May 10, 2016 at 15:12 — No Comments

No “I” in Team, But Two in Innovation

The practice of collaborative innovation is the means by which we realize our potential for leadership. ;

Added by Doug Collins on March 22, 2016 at 14:27 — No Comments

Why the craft of design is so dynamic and exciting – SAP’s recap of Interaction16

Interaction 16, the premier design event organized by Interaction Design Association, brought together about 1000 design professionals, leaders, students and volunteers for three days of workshops and lectures as well as the IxDA Interaction Awards reception in Helsinki, Finland.


This year’s overarching theme was the next wave of interaction design as a craft and as profession as well as the future of design…


Added by Ann-Sofie Ruf on March 18, 2016 at 20:30 — No Comments

Stanford University: An Academic Perspective on Innovation Practices at the DCC

Today I am talking to three researchers from Stanford University, one of the world’s leading research universities. Brandi M. Pearce and Sara Winterstorm Värlander visited the Design & Co-Innovation Center (DCC) based at the SAP AppHaus in Heidelberg in March 2014. For their study…


Added by Ann-Sofie Ruf on March 2, 2016 at 19:40 — No Comments

Design thinking for Creative Confidence

I spent one week with 25 students from different disciplines at European institute of Design in Rome, (IED Rome University). Every year the university holds the event called IED Factory where a cross-pollination of skills and backgrounds mingle to boost creativity, diversity and collaboration. Twelve workshops take place and the students are bound to deliver a final project after an intense week of activities. I designed the workshop to introduce the Design…


Added by Renzo D'andrea on March 2, 2016 at 18:40 — No Comments

Monthly Archives













Customer discovery - would love your thoughts

Started by Nikki. Last reply by Arne van Oosterom Nov 30, 2017. 1 Reply

Human-centered design and service work?

Started by Christopher Federer Oct 12, 2017. 0 Replies

Promoting my book

Started by Aaron A. Palileo Sep 12, 2017. 0 Replies




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