Service DesignThinking for Management at IE Business School

Event Details

Service DesignThinking for Management at IE Business School

Time: February 27, 2017 to March 1, 2017
Location: IE Business School, Madrid
Street: Maria de Molina 11
City/Town: Madrid
Website or Map:…
Event Type: 3, day, workshop
Latest Activity: Nov 11, 2016

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Event Description

Faculty: Markus Hormes, Adam Lawrence and Teresa Recio adjunct Professors at IE Business School

In this practical workshop, you will experience the power of service design thinking first hand. You will explore service design as a human centred problem solving process as well as a strategic tool for innovation and product development. Service design considers the importance of everyone involved in creating and delivering a service or product experience, from the staff to users. A range of invaluable tools for problem solving, customer research and business development are presented through a mix of short talks and guided hands-on teamwork. You will understand the theory, application and the strategic value for innovation of service design for your team and your organization. 


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Attending (1)


Customer discovery - would love your thoughts

Started by Nikki. Last reply by Arne van Oosterom Nov 30, 2017. 1 Reply

Human-centered design and service work?

Started by Christopher Federer Oct 12, 2017. 0 Replies

Promoting my book

Started by Aaron A. Palileo Sep 12, 2017. 0 Replies




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