Time: June 29, 2015 at 9am to July 10, 2015 at 5pm
Location: New York and London
Street: 66 5th Avenue
City/Town: New York
Website or Map: http://www.arts.ac.uk/csm/cou…
Event Type: summer, course, new, york, london
Organized By: The Dual City Summer Sessions
Latest Activity: Mar 2, 2015
Bring your ideas and concepts for entry into the luxury market and infuse them with New York and London’s vibrant edge. Elevate your business by appealing to the luxury market – generate specialised press interest, open up new markets and give your customers the confidence that comes from purchasing high end, top quality goods or services. Whether a fashion, jewelry, watch, furniture or product designer (or anything in between) this course will help you produce a plan that will help launch or promote your business within the luxury sector.
Who should take this course?
This course is designed for entrepreneurs who are about to enter the design industry as professionals or who are already a part of the market and want to increase their understanding of the luxury sector. Ideally, attendees will have a concrete business idea so that they can work on its branding, developing it for the luxury market.
Students will finish this course with a clear and thorough understanding of what the inherent qualities and values are in a luxury product/brand/experience, in addition to an awareness of how the luxury market works in New York, London and internationally. Ideas and concepts developed throughout the course will be ready to evolve into concrete, tangible and actionable items that students can immediately apply to their own brands.
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