Curriculum Development for Design Thinking for Creativity and Innovation

Event Details

Curriculum Development for Design Thinking for Creativity and Innovation

Time: October 29, 2013 at 8:30am to October 30, 2013 at 12pm
Location: AACSB International
City/Town: Tampa, Florida, USA
Website or Map: http://www.aacsb.edu/seminars…
Event Type: curriculum, development
Organized By: AACSB International
Latest Activity: Oct 13, 2013

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Event Description

When IBM interviewed over 1,500 CEOs last year, creativity was identified most frequently as the leadership quality required for the next five years. When they interviewed executives and business school deans, Datar, Garvin, and Cullen found that a common criticism of MBA programs is that graduates "learn analysis, but not action." Design, based in a studio approach to education, is one way business schools can address these issues. A design studio blends analysis, engages students in practice, and draws on the many skills they develop during an MBA program. Through a series of thought-provoking exercise, this seminar was created to demonstrate the power of design in solving today's complex management problems.

Learning Objectives

Attendees will learn how to teach design in the context of business issues where organizations need to respond in creative, innovative or transformational ways. In particular they will:

  • Learn how a design attitude complements a decision attitude
  • Use design inquiry to frame and reframe problems, ensuring that the solution addresses the real problem
  • Apply multiple methods to generate, prototype and assess alternative candidate solutions to previously identified problems
  • Understand how to guide students through cultural, strategic, and organizational issues

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