How to significantly influence the choices people make? Choice architecture represents the intentional design of a choice environment aimed at guiding choice towards one particular option. Choice sets or environments are often encountered in daily life and some simple examples are: the service packages that a telecommunications or insurance company offers, the restaurant menu, the products displayed in an online shop, the products included in a sales catalogue and the types of accounts that can be created on a professional social network.
This 2-day session is facilitated by Nicolae Naumof, senior expert in the field of Psychology of Choice at Pikant & Naumof. Read the article ‘Marketing and human behaviour building: See your customer in 4D’ by Nicolae on www.mycustomer.com.
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