How to significantly influence the choices people make? Choice architecture represents the intentional design of a choice environment aimed at guiding choice towards one particular option. Choice sets or environments are often encountered in daily life and some simple examples are: the service packages that a telecommunications or insurance company offers, the restaurant menu, the products displayed in an online shop, the products included in a sales catalogue and the types of accounts that can be created on a professional social network.

This 2-day session is facilitated by Nicolae Naumof, senior expert in the field of Psychology of Choice at Pikant & Naumof. Read the article ‘Marketing and human behaviour building: See your customer in 4D’ by Nicolae on

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Comment by Arne van Oosterom on September 24, 2013 at 15:32

Did you enjoy the book Nudge? Then you'll love this hands on session about the Psychology of Choice. You'll learn how to apply framing to help or "nudge" people make better decisions.





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