How to significantly influence the choices people make? Choice architecture represents the intentional design of a choice environment aimed at guiding choice towards one particular option. Choice sets or environments are often encountered in daily life and some simple examples are: the service packages that a telecommunications or insurance company offers, the restaurant menu, the products displayed in an online shop, the products included in a sales catalogue and the types of accounts that can be created on a professional social network.

This 2-day session is facilitated by Nicolae Naumof, senior expert in the field of Psychology of Choice at Pikant & Naumof. Read the article ‘Marketing and human behaviour building: See your customer in 4D’ by Nicolae on

Views: 91

Add a Comment

You need to be a member of DesignThinkers Academy Network to add comments!

Join DesignThinkers Academy Network

Comment by Arne van Oosterom on September 24, 2013 at 15:32

Did you enjoy the book Nudge? Then you'll love this hands on session about the Psychology of Choice. You'll learn how to apply framing to help or "nudge" people make better decisions.



Customer discovery - would love your thoughts

Started by Nikki. Last reply by Arne van Oosterom Nov 30, 2017. 1 Reply

Human-centered design and service work?

Started by Christopher Federer Oct 12, 2017. 0 Replies

Promoting my book

Started by Aaron A. Palileo Sep 12, 2017. 0 Replies




© 2020   Created by Arne van Oosterom.   Powered by

Badges  |  Report an Issue  |  Terms of Service