The movie ‘Creating Relevance by Design’ illustrates the changing rol of design agencies from designers of ‘good products’ towards ‘creating value for their clients'. It shows the way how industrial design agencies manage to keep relevant for their clients.
Van Berlo, NPK, Fabrique, Van der Veer Designers, Spark, Philips Design, Indes and Flex have contributed to this film in co-creation sessions. 39 Dutch Design Agencies support the story of the film.

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