What the Google Maps Lady Knows: Sustainability, Innovation, and the App Economy

Google Maps has cut my travel time—and the number of miles I drive—by some small, yet significant amount. I hesitate to estimate an overall number for myself. Aside from letting me avoid the occasional, car-idling traffic jam, I suspect it’s a mile here, a mile there, a minute here, a minute there.

Those miles and minutes add up over time, however.


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