What is the difference between a 2012 designer and an old fashion designer?
a) The context has changed.We all live in constant transformation.
b) The universal language is a visual language. Visual mental mapping is required to visualice the future.
c) This is the century of the people: this is a persons' world
d) We are pragmatic and creative. At the same time.
Why the designer is the engine of change?
a) Design Thinking is the process of reflective thinking by which the designer faces each challenge by creating, transforming and constant adapting to the context and focusing in problem solving.
b) Visual communication is the language of our profession. Metaphorical language: complete conexion between rational and intuitive understanding.
c) We understand the world we live in because we are in contact with people: we listen to them. They are our partners.
d) Building new understandings to innovate
Where does a designer lead to in 2012?
a) The institutions and companies are conservative and want to remain that way, but the reality is another. Designer assume the transformation required and facilitates evolving solutions.
b) No more business like relationships with the consumer / target. The designer knows that the consumer is already a partner, and has long worked to build partnerships by creating and designing meaningful experiences. Connecting feelings.
c) Business Designers create sustainable and innovative institutions: create systems and discard old structures.
d) Sustainable Design is a must.