What a Shame "Samsung Launches Open Mobile Platform"

As one of the leading companies in the mobile phone industry Samsung has an amazing change to do something extraordinary. Something we can all profit from.

So they launch the new platform Samsung Bada. http://tinyurl.com/yjdpku8
A new platform that tries to divide and conquer.

Interesting enough the words they use to sell it are words that show they know what they should be doing. "In order to build a rich smartphone experience accessible to a wider range of consumers across the world, Samsung brings bada, a new platform with a variety of mobile applications and content."

But their actions are the opposite. They build an extra platform. A platform they own and want to control completely. A tactical blunder? Maybe not. It worked before. Their action will probably push out the Windows platform.
But that's all short term business thinking. It is most definitely not in the interest of end-users, of the people.

Just as a product the platform is limited and ads confusing. Confuse and conquer? That's always been a great strategy.

But I think it is a sad loss of energy. Samsung chooses to do things the old way. And with that decision a lot of opportunities to build great solutions together are discarded and lost.

What a shame.

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Comment by Arne van Oosterom on November 12, 2009 at 20:26
I'll take that as a compliment Olivier ;-)
Comment by olivier on November 12, 2009 at 16:59
Comment by Syamant on November 12, 2009 at 12:27
Good points.

The company could have instead focused on unifying the experience of their mobile phones with multiple devices/platforms. The decision seems more technology led rather than people needs driven.

There is already an os that powers devices such as jet. They could well have focused on completing the experience and providing synchronisation and other such features with platforms such as the mac, linux. Alternatively a stronger commitment to standards would have allowed for cloud based services to be available on phone.

As more mobile OS become available and also the likely fragmentation in the Android space, it would be interesting to see how companies approach developer partnerships. With limited resources and more than one platform to cater too, the developer has to make a call on the likely success of the OS partner.

Instead there are opportunities for applications and services that are seemingly not being tapped , specially in emerging markets.


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