As one of the leading companies in the mobile phone industry Samsung has an amazing change to do something extraordinary. Something we can all profit from.
So they launch the new platform Samsung Bada. http://tinyurl.com/yjdpku8
A new platform that tries to divide and conquer.
Interesting enough the words they use to sell it are words that show they know what they should be doing. "In order to build a rich smartphone experience accessible to a wider range of consumers across the world, Samsung brings bada, a new platform with a variety of mobile applications and content."
But their actions are the opposite. They build an extra platform. A platform they own and want to control completely. A tactical blunder? Maybe not. It worked before. Their action will probably push out the Windows platform.
But that's all short term business thinking. It is most definitely not in the interest of end-users, of the people.
Just as a product the platform is limited and ads confusing. Confuse and conquer? That's always been a great strategy.
But I think it is a sad loss of energy. Samsung chooses to do things the old way. And with that decision a lot of opportunities to build great solutions together are discarded and lost.
What a shame.