Seymourpowell’s Head of Sustainability, Chris Sherwin, explores the role of the Marketing Director for a sustainable future, on Sustainable Brands – a learning, collaboration, and commerce community of over 50,000 sustainable business leaders from around the globe.
Next month, all eyes turn to San Diego for Sustainable Brands 2012, the world’s premier brand and sustainability shindig. The idea of a thousand marketers in one place, all talking sustainability, got me thinking about how this might play out over the years. If, as is suggested, ‘the revolution will be branded’, those responsible for brand marketing will need to play an increasingly important part. I imagine most people attending would agree, but what and how exactly?
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