In this edition of the Seymourpowell TV series, Sam Crompton, Head of User Research at Seymourpowell, examines to the role of design and innovation in the 2012 London Olympics.

There are 3 axis of design at the games, Crompton says: emotion, performance, and brand. Whether it’s Mo Farah’s.... Click here to watch the video and read more.

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Tags: 2012, BMW, Crompton, Farah, Games, Heatherwick, Innovation, London, Mini, Mo, More…Nike, Olympic, Sam, Seymourpowell, TV, Thomas, Trends, design, sports

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