I'm very honored my company (DesignThinkers) got mentioned in the Service Design Supplement in the Guardian.
"Extraordinary examples of service design are cropping up everywhere. And
not just in the UK. In the Netherlands, service design agency
DesignThinkers was commissioned by the Dutch government to work on a
national branding programme. In Korea, US design group Continuum finds
that its Seoul office has one in 10 projects geared to service design,
particularly in retail..." Read the article...But...
Having said this, I must admit that I have been slightly against the supplement, which has been paid for by some members of the International Service Design Network. I did not feel comfortable with broadcasting a message in this fashion (Happy with the free publicity though).
I felt it would focus too much on Service Design as a separate discipline, and I do not want to help create another island, and jargon. I think the focus should be on a shared goal and mindset.
In a way Service Designers Should aim to become obsolete
and be prepared to change and learn from things which are not called service design. Who care what it is called anyway? This would set a good example for other disciplines like UX and IA and Social CRM and what have you.
Just a thought.
And maybe I'm just expressing a feeling, a worry I have about Service Design positioning itself the way it does, being an answer to everything. This is not a healthy attitude and narrows our view. I would like to keep an open mind and not get pinned down boxed-in by a name... There is so much more out there. What do you think?