Listen to consumers – or ignore them?

Dr Kevin McFarthing recently commented in his Innovation Fixer blog about the debate between innovating with or without consumers’ ideas in mind.

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Comment by Lyden Foust on April 11, 2013 at 5:33

What a hard balance to strike right? Although I am an ethnographic researcher, I often think of Henry Ford's quote:

"If I would have asked people what they wanted, they would have said faster horses."

On the other hand, it is clear through the MANY failures of Edison, that if a product is not rooted in a core human need it WILL fail, or will fail to stick.

Great thoughts on this, thank you.

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