Keynote: "Building a Culture of Trust"

In the final keynote at the Information Architect Conference Cologne 2010 I talked about the importance of trust and focused specifically on Service Dominant Logic and Value Co-Creation.

The message I wanted the audience to leave with: We are all part of the same system and we are in a constant reshuffle. It is important that we keep learning each others languages and work together. This is why design thinking is becoming increasingly relevant for multidisciplinary teams. It gives us the mindset and tools to learn and be open minded.

Design Thinking is the Glue between all disciplines.

(You can watch the Prezi presentation online, but please not that some of the clips I showed will take some time to start)

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Comment by Paulo Peres on May 29, 2012 at 23:31

astonishment! Answered of like visual way how i´m thinking about service design and branding. thank you Arne

Comment by Arne van Oosterom on May 18, 2010 at 9:11
Hi Daniel and Anab, Thank you so much!! That means a lot to me!
Comment by Daniel Christadoss on May 18, 2010 at 1:50
Arne, It was an enriching presentation.
Comment by Anab Jain on May 17, 2010 at 23:49
nice work!




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