INTERVIEW COACH ARNOUD KONING, PROCTER & GAMBLE ON SERVICE DESIGN THINKING DT BOOTCAMP LONDON JUNE 2015

QUESTION: What is the relevance of Design Thinking for organizations and companies?

ANSWER: DT is relevant because it's user/consumer-centric and it generates very fast results and insights. Because DT puts the interaction with users or consumers at the start of all activities it forces people and organizations to put their assumptions aside and start from scratch. This helps to avoid being trapped in certain directions and refocus. The fast results allow to try out and fail with different solutions and at the same time generate a lot of momentum and energy around newly tested ideas.

QUESTION: How would you formulate the difference between Design Thinking and Service Design?

ANSWER: DT is a user-centric creative problem solving technique that is interconnected with service design because of the user focus. DT is therefore one of the methodologies that service design is using to design great services.

QUESTION: What do you think is the future of Design Thinking?

ANSWER: DT will always be needed and extremely valuable because it's user-centric. The future of the DT depends on the DT state in which the organization is in which DT is being used; in some organizations DT has been introduced a longer time ago and is no longer considered fashionable, although I am convinced that this will only temporary. Furthermore, DT is a methodology that can be adapted to any kind of environment and therefore it will always be an important building block for designing products or services that delight users or consumers.

QUESTION: What value will the DT Bootcamp create for the participants?

ANSWER: The DT Bootcamp allows a participant to discover the DT methodology & tools within only 5 days and this all with a real case study which allows to experience the tools in practice. The DT bootcamp is set up in the DT spirit: learn by doing.

FOR MORE INFORMATION AND REGISTRATION:

http://www.designthinkersacademy.com/designthinkers-bootcamp-london...

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