Going cool on EV’s: cleantech by design

 

Seymourpowell’s Head of Sustainability Chris Sherwin discusses how electric vehicles need to tap into the power of ‘cool’ to help mainstream and normalise important sustainable technologies…

The move to a sustainable economy will mean winners and losers and some of the smarter money is on electric vehicles (EV’s). There’s been a steady trickle of this technology to the market, most notably with the recent exciting launch of Nissan’s Leaf, named Car of the Year 2011. Yet with reported UK sales of just 1000 EV’s last year, this exciting milestone hardly sees the technology moving into the ‘fast lane’. Read more

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