Get your free copy of the Customer Journey Mapping tool!

Customer Journey Mapping is one of the most important tools used in the training and workshop of the DesignThinkers Academy.

CJM builds empathy and, at its best, is a continuously activity to get rich and qualitative information about why your customers do what they do, how they experience interacting with organisations through the different touch-points and how you can help them better reach their goals.

The Tool


When used with or by customers Customer Journey Mapping is a tool to see the world and your company through the eyes of your customers. When the tool is used with an internal team it is a way to make explicit what you know and what you don’t know.

Find the pdf file here!

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