Get your free copy of the Customer Journey Mapping tool!

Customer Journey Mapping is one of the most important tools used in the training and workshop of the DesignThinkers Academy.

CJM builds empathy and, at its best, is a continuously activity to get rich and qualitative information about why your customers do what they do, how they experience interacting with organisations through the different touch-points and how you can help them better reach their goals.

The Tool

When used with or by customers Customer Journey Mapping is a tool to see the world and your company through the eyes of your customers. When the tool is used with an internal team it is a way to make explicit what you know and what you don’t know.

Find the pdf file here!

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Customer discovery - would love your thoughts

Started by Nikki. Last reply by Arne van Oosterom Nov 30, 2017. 1 Reply

Human-centered design and service work?

Started by Christopher Federer Oct 12, 2017. 0 Replies

Promoting my book

Started by Aaron A. Palileo Sep 12, 2017. 0 Replies




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