Design Insights: ‘The imagination challenge’ and ‘The new order’

“The imagination challenge,” the third video in this “Design Insights” series, features Richard Seymour, Cofounder and director of Seymourpowell, speaking about how a lack of imagination can inhibit good design. 

“Up until relatively recently what you imagined, such as the author, could extend beyond what you could do,” Seymour says. “But the weird thing at the moment is we’re dealing with a world where what we can do extends beyond what we can imagine.”

“The New order,” the fourth video in this “Design Insights” series, features Richard Seymour, Cofounder and director of Seymourpowell, speaking about the tipping point of communications.

“We’re back to the Middle Ages in terms of communications,” Seymour says. “If the blacksmith is lousy in the village, we all know it. But the difference is now that the village is the whole world. And we are the medium. We — humanity — are the medium.”

In The New Order, Seymour says: “The first rule of The new order is tell the truth. Because if you lie, you die.”

Initially trained as a graphic designer and illustrator, Richard Seymour moved through advertising and film production design before launching Seymourpowell with Dick Powell in 1984. Today, Seymourpowell is one of the world’s leading design and innovation firms and Richard one of Europe’s most accomplished designers and futurists.

As part of its effort to stimulate dialogue between the business and design worlds, the Eastman Innovation Lab teamed with Seymourpowell to create a series of thought-provoking special edition “Design Insights” videos titled “Into the future.”

Check us out each month for the next “Into the future” video.

Produced by Uber for Eastman Chemical company

For more information, see:

http:/www.seymourpowell.com

http://www.innovationlab.eastman.com/Insights/RichardSeymour/
www.uber-london.com

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