DAM Promising: Collaborative Innovation Meets Digital Asset Management
Media firms such as the BBC, HBO, and Corbus, along with brand-drive organizations such as Visa and the Estee Lauder Companies, hire people to manage their digital assets. Digital assets include content such as television shows, movies, photographs, and advertisements. Viewers and consumers create their own content, too, in response to shows and brands. Co-creation introduces new challenges for digital asset managers, including deciding what content to manage.
In this articleinnovation architect Doug Collins explores possibilities for digital asset managers to apply the practice of collaborative innovation to help them do their own work more effectively.
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How to describe the Service before to create it?I would like to know if Anyone have a model (or tips) to create a service concept for a project of the service design?…Continue
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February 19, 2013 to June 30, 2013 – Online submission
China has unique, flourishing markets that are comprised of a diverse group of people with strikingly distinct lifestyles and preferences. In order to compete in the Chinese market, designs have to b…
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