I had a short conversation on Twitter about ideas and thoughts concerning organizational culture. I thought it would be nice to share it and hopefully get another conversation going.

> Can we first design a cultural model and then the business model? Can a culture be the business model?

@apolaine
Yes, I think so. Pret a Manger, Virgin, IKEA, Pixar, all have cultures that define the business decisions.

@gregkrauska
Culture model and business model are distinct. Culture model is powerful way to ensure business model success @futurescape

@paujoral
The Culture is the Context. The Business Model the instrument to operate in it.

@SAlhir
Yes indeed.

@Jabaldaia
Intersection is the way! As is usual say adaptability. We can not propose a static model because cultyre is dynamic! Intersection means plastic. I think any model will have effect in a small part of culture

@exmosis
I've been thinking similar things, but on an individual level. What's my "living model"?

@futurescape
Interesting. Would like to know more on the culture thought..

> Can we keep a culture alive when business, processes, every day reality takes over?

@apolaine
I think it's a mistake to separate the two. I just wrote my last column for Desktop about studio cultures.

@renatalemos
It’s the old dichotomy hierarchy vs non-hierarchy, dominant implies hierarchy. integrative doesn’t. design thinking in progress.

@futurescape
As business scales, does this impact culture negatively? and perhaps its long term success too?

@exmosis
Is culture something we can plan? Or that which emerges from what we do?

@adamstjohn
If it is true culture, it is expressed in everyday reality. Otherwise it is just someone's vision. Culture = shared worldview.

@Jabaldaia
No way! That kind of dominance is not good. We are free than we can choose, and I choose tradition wen it is good!

@gregkrauska
Oh, like when people start doing things and be selves? Sure! So what kind of success do we want more of - celebrate that. Process change should support culture. Not always simple, easy, though.

@docbaty
What is your culture if it isn't your everyday reality? Sounds more like organisational or leadership delusion.

> Still many companies struggle with building a strong dominant & sustainable (!) culture

@docbaty
Agreed. To your previous point: a strong culture should drive business, processes and permeate 'everyday reality'.

@gregkrauska
Culture change needs clarity, simplicity, energy, daily care and feeding - and patience and commitment.

@NicoledeB
Culture change defi needs patience: time, trust, modeling of success, small "wins" that reinforce the change.

@Jabaldaia
I say that we teach what we learn, than we need to teach in a different way and build in all ability to choose!

> Only a dominant cultural model makes real adaptability possible

@renatalemos
Maybe if u use "integrative" instead of "dominant" it would sound better...

@Syamant
Cultural degradation though seriously impacts business. in a sense they are integrated. Perhaps culture defines longevity.

@futurescape
Biz plans evolve but the founder’s practices ensure cultural continuity. as new people come in or leave culture evolves too. e.g. A start-up, based on an idea that is subsequently built. the practices of the founders define the cultural side.

@Jabaldaia
Dominance must be clarified :-) If we see dominance as a leader for sustainability

@docbaty
And you sustain it in two ways: you design it into everything; and then recruit people who will live it.

> And, this might sound trivial, it makes people like their job more

@docbaty
Not trivial at all. Loving your job will motivate most people a lot more than money ever will.

> Should employees fit with the culture? Or can culture be designed to fit with the people?

@apolaine
Here's a video interview I did with Simon Waterfall where he talks about that very question: http://is.gd/90ilj

@Jabaldaia
If we look to satisfaction and motivation of the employees, and we must, culture can be designed !

@aremadeofthis
Culture is a function of the people /cc

@futurescape
People define the culture. each person brings a unique aspect. for continuity sake, they would have a core similarity.

@Jabaldaia
If we look to satisfaction and motivation of the employees, and we must, culture can be designed !

@juliaschaeper
Zappos - check out their culture book defining their business

@Zappos_Service
DM us your address and we would be happy to mail you a culture book.

@leighhleighh
Keeping A Culture Alive Or Building A Living Culture http://bit.ly/9z6w0X