Arne van Oosterom's Blog – March 2010 Archive (2)

Mapping out customer experience excellence: 10 steps to customer journey mapping

"This is a re-publication of my article I wrote for I re-posted it to have a better opportunity to discuss…


Added by Arne van Oosterom on March 27, 2010 at 11:00 — 8 Comments

Service Designers Should Aim to Become Obsolete

I'm very honored my company (DesignThinkers) got mentioned in the Service Design Supplement in the Guardian.

"Extraordinary examples of service design are cropping up everywhere. And not just in the UK. In the Netherlands, service design agency

DesignThinkers was commissioned by the Dutch government to work on a

national branding programme. In Korea, US design group Continuum finds

that its Seoul office has one in 10 projects geared to service design,

particularly… Continue

Added by Arne van Oosterom on March 15, 2010 at 14:30 — 26 Comments


Customer discovery - would love your thoughts

Started by Nikki. Last reply by Arne van Oosterom Nov 30, 2017. 1 Reply

Human-centered design and service work?

Started by Christopher Federer Oct 12, 2017. 0 Replies

Promoting my book

Started by Aaron A. Palileo Sep 12, 2017. 0 Replies




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