Arne van Oosterom's Blog (39)

Through Different Eyes - Developing the first "Design Thinking Conference"

Consider this article a first prototype, a pebble I throw into the lake, an MVP, a string of assumption, a first attempt of framing a design challenge. Or just read it and tell me what you think.

Here’s a thought I recently had, which will be important if you want to understand what I’m trying to create. The thought might not make sense to you now, but here it is:

“The only difference between theatre and a conference is that conferences are…


Added by Arne van Oosterom on December 13, 2016 at 11:15 — No Comments

Personas, Journey Mapping & thoughts on implementing Design Thinking

 - I participated in a series of articles on Personas and Customer Journey Mapping published by my good friends at MyCustomer. You’ll find some snippets of my writing, and other authors, in these articles. This is the first article.


But I thought it would also be good to share my contribution in one article.…


Added by Arne van Oosterom on October 13, 2016 at 22:30 — No Comments

Refugees, the consequences of our actions

I have no words I can use in this blog post that even begin to describe the frustration I feel while listening to the politicians debating what to do with refugees. If I had to run from harm, or for any other reason, with my children I hope I will meet people with kindness in their heart.


I had doubts whether I should write about this topic. I don’t know if this is the place for it, if my opinion matters and if it will do anyone any good. I obviously don’t know all the facts…


Added by Arne van Oosterom on September 15, 2015 at 11:30 — No Comments

Conversations Matter

It’s March. I’m in Barcelona. March is a good time to be in Barcelona. It’s raining in Amsterdam, but not here. It’s almost 9.30 in the morning and the sun is strong and warm. I wonder if there’s a bad time to be in Barcelona? Probably not.


But before reading any further, please turn on the soundtrack for this article





Added by Arne van Oosterom on August 17, 2015 at 13:30 — No Comments

The Muppet Show, or the problem with Keynotes…

Okay, before I start this (mild) rant I’ll give you a little context.

I speak at conferences and struggle with it every time. Why? Insecurity? Yes for sure. I also always wonder if I really have something interesting to say. And don’t like to give the same talk twice and get bored with my own story. I do feel comfortable being on a stage though. I’ve played in a band for many, many years and I’ve done stand-up comedy (all pre-YouTube & Facebook… thank goodness ;-) ). I like it up…


Added by Arne van Oosterom on August 10, 2015 at 13:00 — 2 Comments

Happy New Year!

I’m back from vacation, and a very traditional Dutch vacation it was. My family and I spend 3 weeks in France, as you do when you’re Dutch. We spend most of our time on the beautiful islands Ile Noirmoutier en Ile de Ré on a camp-site, on the beach and biking around without helmets or protective gear (also very Dutch), freaking out the car loving people of France.

When you have children a camp-site is great… kids make friends, spend most of the time outside so mum and dad can…


Added by Arne van Oosterom on August 3, 2015 at 12:00 — 5 Comments

The Process is the Innovation...

Added by Arne van Oosterom on October 3, 2014 at 12:30 — No Comments

Love What You Do

This post is partly in response to a comment on my previous post, partly in response to a conversation I had with a friend about to leave a company she founded and partly because of my own restless mind.


I've been here before.…


Added by Arne van Oosterom on July 8, 2014 at 17:20 — 8 Comments

Some Thoughts #1

It's been very busy the last few months. Heck... it's been busy the last few years.

And even though I feel like we just started exploring service design & design thinking I also just recently realized that we have been at it for quite a few years now. Are we still pioneers... explorers? Or are we turning into the establishment. No. I don't think we are there yet. Thank god. I would hate to stop being an explorer.

We have been testing our hypothesis on the value of a…


Added by Arne van Oosterom on July 1, 2014 at 13:00 — 6 Comments

A talk on being a Generalist

Here's a very personal talk I held on being a generalist, trespasser, dyslectic and a design thinker at the Design Transitions book launch.

Arne van Oosterom, DesignThinkers Group speaking at the Design Transitions Book Launch, Amsterdam 2013 from Joyce Yee on…


Added by Arne van Oosterom on March 29, 2014 at 8:13 — No Comments

Service Design Pioneers, how are you?

I am writing this post because I am curious about the status of the early Service Design community, the pioneers of Service Design.


Tell me! How are you doing? What is the general feeling of what you’ve accomplished and where you are heading?


It has been 10 years or so since a new group, a new generation of professionals, started to develop and work within the field of what they called Service Design. These people, some just graduated, entered a field…


Added by Arne van Oosterom on February 3, 2013 at 20:58 — 6 Comments

Video: Think Like a Startup workshop

Here's a video impression of our "Think Like a Startup" sessions / game using the Startup Canvas and toolkit.

The session was held at the Hasso Plattner Institute of Design (dschool) Potsdam.

The aim of the session is to create a company that has a perfect conection between things like personal and company values, vision, culture, organizational model, partnerships, kpi's and incentives, mission, value proposition, touchpoints, customer needs, expectations, perceptions, values…


Added by Arne van Oosterom on January 15, 2013 at 14:45 — 7 Comments

Continuous Innovation... what, why and how?

As part of the DesignThinkers Group US launch event I gave a talk about Continuous Innovation.

The talk was (and is) meant to trigger a conversation on innovation. There are many different opinions on this topic, and it has many dimensions I do not cover in this talk. But hopefully there is enough in it to agree or disagree with and I want to invite you to share your thoughts and opinions.



Added by Arne van Oosterom on August 11, 2012 at 14:30 — 5 Comments

Value Co-Creation


(I Wrote the article for the book:

Agile Experience Design: A Digital Designer's Guide to Agile, Lean, and Continuous…


Added by Arne van Oosterom on February 29, 2012 at 15:56 — 6 Comments

Our Battle (Just some thoughts on what is changing and why)

I connected some random thoughts and I would love to know your opinion.


We think we are very modern and enlightened. And this might be true to a certain extend, but in many ways we are stuck in the eighteen hundreds. We are only now leaving the industrial revolution behind us. And in this period we designed the organizational systems we are now struggling with. All large companies and organizations where based on exploitation of people and/or resources... and they still…


Added by Arne van Oosterom on September 13, 2011 at 10:23 — 3 Comments



Added by Arne van Oosterom on February 16, 2011 at 21:00 — No Comments

My secret sauce for building online communities

A short while ago I gave a lecture at the Linköping University Sweden. I thought I should share it here... since this is the place I learned so much about it.

Let me know what you think!…


Added by Arne van Oosterom on January 29, 2011 at 11:00 — 4 Comments

What do you think? WENOVSKI Design Thinkers Conference 2011?

I am considering organizing a large WENOVSKI event next year (With large I mean 200+ people) But this should not be just a regular conference. So I would love to know what you think, if you are interested and if you would like to be part

of it.

And please tell me which events have really inspired you in the past and why.

I had a little conversation about a possible event on Twitter and I like to… Continue

Added by Arne van Oosterom on May 19, 2010 at 9:00 — 27 Comments

Keynote: "Building a Culture of Trust"

In the final keynote at the Information Architect Conference Cologne 2010 I talked about the importance of trust and focused specifically on Service Dominant Logic and Value Co-Creation.

The message I wanted the audience to leave with: We are all part of the same system and we are in a constant reshuffle. It is important that we keep learning each others languages and work together. This is why design… Continue

Added by Arne van Oosterom on May 17, 2010 at 10:00 — 4 Comments

Mapping out customer experience excellence: 10 steps to customer journey mapping

"This is a re-publication of my article I wrote for I re-posted it to have a better opportunity to discuss…


Added by Arne van Oosterom on March 27, 2010 at 11:00 — 8 Comments


Customer discovery - would love your thoughts

Started by Nikki. Last reply by Arne van Oosterom Nov 30, 2017. 1 Reply

Human-centered design and service work?

Started by Christopher Federer Oct 12, 2017. 0 Replies

Promoting my book

Started by Aaron A. Palileo Sep 12, 2017. 0 Replies




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