- I participated in a series of articles on Personas and Customer Journey Mapping published by my good friends at MyCustomer. You’ll find some snippets of my writing, and other authors, in these articles. This is the first article.

But I thought it would also be good to share my contribution in one article.…

I have no words I can use in this blog post that even begin to describe the frustration I feel while listening to the politicians debating what to do with refugees. If I had to run from harm, or for any other reason, with my children I hope I will meet people with kindness in their heart.

I had doubts whether I should write about this topic. I don’t know if this is the place for it, if my opinion matters and if it will do anyone any good. I obviously don’t know all the facts…

It’s March. I’m in Barcelona. March is a good time to be in Barcelona. It’s raining in Amsterdam, but not here. It’s almost 9.30 in the morning and the sun is strong and warm. I wonder if there’s a bad time to be in Barcelona? Probably not.

But before reading any further, please turn on the soundtrack for this article

I’m…

Okay, before I start this (mild) rant I’ll give you a little context.

I speak at conferences and struggle with it every time. Why? Insecurity? Yes for sure. I also always wonder if I really have something interesting to say. And don’t like to give the same talk twice and get bored with my own story. I do feel comfortable being on a stage though. I’ve played in a band for many, many years and I’ve done stand-up comedy (all pre-YouTube & Facebook… thank goodness ;-) ). I like it up…

I’m back from vacation, and a very traditional Dutch vacation it was. My family and I spend 3 weeks in France, as you do when you’re Dutch. We spend most of our time on the beautiful islands Ile Noirmoutier en Ile de Ré on a camp-site, on the beach and biking around without helmets or protective gear (also very Dutch), freaking out the car loving people of France.

When you have children a camp-site is great… kids make friends, spend most of the time outside so mum and dad can…

This post is partly in response to a comment on my previous post, partly in response to a conversation I had with a friend about to leave a company she founded and partly because of my own restless mind.

I've been here before.…

It's been very busy the last few months. Heck... it's been busy the last few years.

And even though I feel like we just started exploring service design & design thinking I also just recently realized that we have been at it for quite a few years now. Are we still pioneers... explorers? Or are we turning into the establishment. No. I don't think we are there yet. Thank god. I would hate to stop being an explorer.

We have been testing our hypothesis on the value of a…

Here's a very personal talk I held on being a generalist, trespasser, dyslectic and a design thinker at the Design Transitions book launch.

Arne van Oosterom, DesignThinkers Group speaking at the Design Transitions Book Launch, Amsterdam 2013 from Joyce Yee on…

I am writing this post because I am curious about the status of the early Service Design community, the pioneers of Service Design.

Tell me! How are you doing? What is the general feeling of what you’ve accomplished and where you are heading?

It has been 10 years or so since a new group, a new generation of professionals, started to develop and work within the field of what they called Service Design. These people, some just graduated, entered a field…

Here's a video impression of our "Think Like a Startup" sessions / game using the Startup Canvas and toolkit.

The session was held at the Hasso Plattner Institute of Design (dschool) Potsdam.

The aim of the session is to create a company that has a perfect conection between things like personal and company values, vision, culture, organizational model, partnerships, kpi's and incentives, mission, value proposition, touchpoints, customer needs, expectations, perceptions, values…

As part of the DesignThinkers Group US launch event I gave a talk about Continuous Innovation.

The talk was (and is) meant to trigger a conversation on innovation. There are many different opinions on this topic, and it has many dimensions I do not cover in this talk. But hopefully there is enough in it to agree or disagree with and I want to invite you to share your thoughts and opinions.

I…

----------------------------------------------------------------------------------------------------------------------------------------------

(I Wrote the article for the book:

Agile Experience Design: A Digital Designer's Guide to Agile, Lean, and Continuous…

I connected some random thoughts and I would love to know your opinion.

We think we are very modern and enlightened. And this might be true to a certain extend, but in many ways we are stuck in the eighteen hundreds. We are only now leaving the industrial revolution behind us. And in this period we designed the organizational systems we are now struggling with. All large companies and organizations where based on exploitation of people and/or resources... and they still…

"This is a re-publication of my article I wrote for MyCustomer.com. I re-posted it to have a better opportunity to discuss…