PILAR SAURA's Blog (13)

Design-Thinking-book en español

Hola, me agrada compartir con vosotros/as el libro que he escrito sobre Design Thinking en español, donde relato mi proceso de pensamiento como diseñadora y muestro el resultado de la metodología aplicada a "contar qué es Design Thinking". !Espero se os resulte interesante!.

"Cómo Piensa Una Diseñadora (llámalo Design Thinking)", es el primer…


Added by PILAR SAURA on June 1, 2014 at 1:00 — 2 Comments

My Virtual Me (Acknowledging The Act Of Communicating)

MY VIRTUAL ME has taken her time  to decide to get out there. Firstly because I…


Added by PILAR SAURA on November 19, 2012 at 20:00 — No Comments

Experience Design: Brands, Designers & People

Madrid, sept 2012


Designing emotions. Designing for human complexity.

"What are the motivations of a designer?, Why designers always want more?, Why designers feel…


Added by PILAR SAURA on October 7, 2012 at 20:10 — No Comments

Thinking about Empathy (I)



"I know the joy of fishes in the river 

through my own…


Added by PILAR SAURA on August 30, 2012 at 20:00 — No Comments

Niches' Revolution. A designer's human-centered opinion about global economy.

What are your thoughts on the state of the global economy and of Spain's specifically?, …


Added by PILAR SAURA on August 23, 2012 at 23:05 — No Comments

DT: Transforming Reality


The SAN. 44.00…


Added by PILAR SAURA on August 12, 2012 at 10:30 — No Comments

FAQS: Design Thinkers' Personal Questions


Before taking on any project or problem, a Design Thinker has to analyze the situation to try to get an overview and personal insight. A DT is not always going…


Added by PILAR SAURA on July 31, 2012 at 0:46 — No Comments

CEOs are Designers

This is the presentation of my new BLOG: I hope you find necessary to talk about this issue as I do. 


"CEOs need to take action. The KSF of this Blog is to gaining the trust of CEOs and seniors managers in Designers and Design Thinking by creating confidence by simplifying their access to Design Thinking sources applied to multiple Innovative Business Models and through knowledge, facts and Best Practice related to Designers, Business Model…


Added by PILAR SAURA on July 25, 2012 at 12:58 — No Comments

What is Design Thinking? CEOs & Innovation


CEOs are closer to designers than they think. In addition to design professionals, scientists, artists, architects, engineers ... Who are Design…


Added by PILAR SAURA on July 23, 2012 at 10:28 — No Comments

Design Thinking an Innovation experts

Experience is essential in the practice of Design Thinking and, today, experts are design professionals who have practice DT systematically, being a KSF (Knowledge and Skills Framework) in their professions.

Design Thinking is not a practice learned in a manual nor a textbook: It needs to be internalized. Seriously: does anyone really believe that Design…


Added by PILAR SAURA on July 15, 2012 at 21:30 — No Comments

What does a designer do in 2012?

What is the difference between a 2012 designer and an old fashion designer?
a) The context has changed.We all live in constant transformation. 
b) The universal language is a visual language. Visual mental mapping is required to visualice the future.
c) This is the century of the people: this is a persons' world
d) We are pragmatic and creative. At the same time.
Why the designer…

Added by PILAR SAURA on July 3, 2012 at 19:30 — No Comments

Let's get intimate

"Marketing in dead" believes Kevin Roberts, Saatchi & Saatchi CEO: "there is nothing new anymore", "our kids are connecting to each other and to brands across the world with no money involved. To us this a world that`s gone crazy" he says.…


Added by PILAR SAURA on June 26, 2012 at 13:11 — 6 Comments

The Imaginative Rationality

I`ve already explained my ideas about creativity, designers and …


Added by PILAR SAURA on June 17, 2012 at 23:55 — No Comments


Customer discovery - would love your thoughts

Started by Nikki. Last reply by Arne van Oosterom Nov 30, 2017. 1 Reply

Human-centered design and service work?

Started by Christopher Federer Oct 12, 2017. 0 Replies

Promoting my book

Started by Aaron A. Palileo Sep 12, 2017. 0 Replies




© 2021   Created by Arne van Oosterom.   Powered by

Badges  |  Report an Issue  |  Terms of Service