Hola, me agrada compartir con vosotros/as el libro que he escrito sobre Design Thinking en español, donde relato mi proceso de pensamiento como diseñadora y muestro el resultado de la metodología aplicada a "contar qué es Design Thinking". !Espero se os resulte interesante!.
"Cómo Piensa Una Diseñadora (llámalo Design Thinking)", es el primer…
Added by PILAR SAURA on November 19, 2012 at 20:00 — No Comments
Madrid, sept 2012
Designing emotions. Designing for human complexity.
"What are the motivations of a designer?, Why designers always want more?, Why designers feel…Continue
Added by PILAR SAURA on October 7, 2012 at 20:10 — No Comments
"I know the joy of fishes in the river
through my own…
Added by PILAR SAURA on August 30, 2012 at 20:00 — No Comments
What are your thoughts on the state of the global economy and of Spain's specifically?, …
Added by PILAR SAURA on August 23, 2012 at 23:05 — No Comments
The SAN. 44.00…
Added by PILAR SAURA on August 12, 2012 at 10:30 — No Comments
Before taking on any project or problem, a Design Thinker has to analyze the situation to try to get an overview and personal insight. A DT is not always going…Continue
Added by PILAR SAURA on July 31, 2012 at 0:46 — No Comments
This is the presentation of my new BLOG: I hope you find necessary to talk about this issue as I do.
"CEOs need to take action. The KSF of this Blog is to gaining the trust of CEOs and seniors managers in Designers and Design Thinking by creating confidence by simplifying their access to Design Thinking sources applied to multiple Innovative Business Models and through knowledge, facts and Best Practice related to Designers, Business Model…Continue
Added by PILAR SAURA on July 25, 2012 at 12:58 — No Comments
CEOs are closer to designers than they think. In addition to design professionals, scientists, artists, architects, engineers ... Who are Design…Continue
Added by PILAR SAURA on July 23, 2012 at 10:28 — No Comments
Experience is essential in the practice of Design Thinking and, today, experts are design professionals who have practice DT systematically, being a KSF (Knowledge and Skills Framework) in their professions.
Design Thinking is not a practice learned in a manual nor a textbook: It needs to be internalized. Seriously: does anyone really believe that Design…Continue
Added by PILAR SAURA on July 15, 2012 at 21:30 — No Comments
Added by PILAR SAURA on July 3, 2012 at 19:30 — No Comments
"Marketing in dead" believes Kevin Roberts, Saatchi & Saatchi CEO: "there is nothing new anymore", "our kids are connecting to each other and to brands across the world with no money involved. To us this a world that`s gone crazy" he says.…
Added by PILAR SAURA on June 17, 2012 at 23:55 — No Comments