Mathijs van Meerkerk's Blog (3)

Components of evolution; Selection and design

This post is the third in a series on the relationships between design and evolution. You can read them separately but to grasp the concept as a whole I suggest you start with evolution and variation. So now on to…

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Added by Mathijs van Meerkerk on April 23, 2012 at 9:00 — No Comments

Components of evolution; Design and variation

My first post was a short introduction on the relationship between design and evolution. How they are both methods of innovation . In the upcoming posts I will go into the components of evolution; variation, selection and heredity. Now on to the first part variation.



Variation is linked to creativity in my opinion.…

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Added by Mathijs van Meerkerk on April 16, 2012 at 9:00 — No Comments

Design from an evolutionary perspective

In my education as a designer at Rotterdam University of Applied Sciences I have always wondered about why design is so effective at solving problems. What makes design so useful and what part of the process should we focus on to make it more effective? Now in my more science focused master at Leiden University I see processes and field that might answer thesequestions. I don't pretend to know it all or that these ideas are scientific. I do think that is gives a perspective on…

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Added by Mathijs van Meerkerk on April 9, 2012 at 21:00 — No Comments

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Evaluating Design's ROI

Started by Maddy. Last reply by Lyden Foust Apr 11. 63 Replies

I'm working towards my Master thesis with Design ROI as the focus. So , How can the value of design be proved by demonstrating the ROI?I know design is used to differentiate and entice users and it would be invariably hard to pin down it's value but…Continue

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Starting up a Start-up. How to start a service design business?

Started by ricardojdc. Last reply by Lyden Foust Apr 7. 28 Replies

This discussion follows from my interest in the fields of design thinking / service design and the perception that my country lacks such services. My immediate reaction was: "why not starting such a business?"However, some worries (in no particular…Continue

Is design thinking marketing 2.0 ?

Started by Arne van Oosterom. Last reply by Richard Hewitt Jul 27, 2012. 26 Replies

The 'market' will stay. The need for companies to reach that market will stay. But methods will change.Could design thinking be a new marketing method? Marketing 2.0? Will design thinking be integrated within the more traditional methods? Or will…Continue

WENOVSKI...? let's put our minds together!

Started by Arne van Oosterom. Last reply by Daniel Weiss Sep 3, 2011. 22 Replies

WENOVSKI is a new network of creative minds... but there are so many other network. Is there something valuable we can add? A design thinkers event? Projects/ cases to collaborate on?Let's put our minds together.Tell me: What would be useful to you?…Continue

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