"For decades, Peter Lawrence has been telling large corporations that they should, "put design in the DNA of the company." In this video, he discusses the business world's views of design, how business schools are incorporating design thinking, and the fact that, "we have a market that is anti-design."
"The European Commission's "Innovation Union", tabled today, sets out a strategic approach to innovation, driven by the highest political level. The Innovation Union will focus Europe's efforts – and co-operation with third countries - on challenges like climate change, energy and food security, health and an ageing…Continue
Added by Luis Menezes on October 8, 2010 at 16:16 —