The Four Pleasures is a framework that Patrick developed for looking at human experience and understanding people.In order to connect with our customers and achieve market success, we need to provide them with positive, pleasurable experiences. These experiences can come into one of four categories – psychological, physical, social or ideological.By using the framework to understand people and their needs we can create products…See More

Master in Business Innovation (MBI) is CEDIM’s two-year graduate program focused on developing innovative strategies for businesses in the context of the new global economy. Students learn about new entrepreneurial paradigms and useful methodologies while applying them to their own project.Are you stuck in the matrix? The innovation matrix, that is. What is it and how do you know if you’re in it? This presentation will help you understand the innovation para- digms youmay be stuck in and how…See More

Para todo tipo de creativos, y no tan creativos que quieran despertar su musa dormida trabajando en equipo, divirtiéndose con otros en la misma situación y aprender ejercicios que puedan usar en su vida profesional cotidiana

This group aims to bring design thinking into the Spanish Speaking community and focus on how design thinking can be used as a new approach to the challenges Latinamerica faces. ¡Bienvenidos!

This is the space, virtual space obvious, for design thinkers in Mexico

A place to discuss, share, and experience the Design Thinking for Educators website and toolkit.    See More