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Elephant Strategy +Design
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Innovation & Design Thinking

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Neeraj's Blog

Lovely tale about what designer does

Posted on January 7, 2010 at 13:14 3 Comments

Source :

A Donkey and a Banjo

Once upon a time there was a raccoon who made his living making and selling banjos to the animals in the forest.

One day a donkey entered his shop.

“How can I help you?” asked the raccoon.

“Well, I would very much like to play the banjo,” said the donkey.

So the… Continue

Indian Grassroot Innovations

Posted on July 30, 2009 at 14:30 4 Comments

Hi everybody

A question just came to my mind.

Is 'Necessity the mother of all Innovations!!!'.

I mean we all have heard of Innovation processes of large blue chip companies which hire people from crème de la crème Institutes who work to solve problems with the objective to find the next growth path for company or solve economic & society issues.

But what exactly motivates a common man to come up with an Innovative Idea? What Motivates him/her to… Continue

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Customer discovery - would love your thoughts

Started by Nikki. Last reply by Arne van Oosterom Nov 30, 2017. 1 Reply

Human-centered design and service work?

Started by Christopher Federer Oct 12, 2017. 0 Replies

Promoting my book

Started by Aaron A. Palileo Sep 12, 2017. 0 Replies




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