February 6, 2012 at 5pm to February 10, 2012 at 8pm
The second edition of the Barcelona Design Thinking week at Elisava will focus on Social Innovation. Today we live an era of profound change in a broad sense: social, economic and mentality schemes evolve and open opportunities for new visions that become the thematic focus for the week.Fields such education, health,…See More
"I think it is an interesting discussion Arne. I think the battle was already partly fought by another generation, in the Sixties. Nevertheless, it is interesting to see that many of those people have again conformed themselves to fit in the existing…"
"Evaluating emotional experience of services sounds like answering question why did you feel good? or why did you feel bad?. I's not bad, but still it's just a way of thinking on design - and it's ok for repfreshing a look or taste of…"
On May 27th, SusaGroup will give another Get Emocional! workshop, hosted by Utopic_ES in Madrid. This workshop engages participants in a hands-on ‘design for emotion’ experience. By introducing our systematic approach to designing products that deliberately elicit predefined emotional responses, the workshop aims to facilitate a shift from an intuitive to a structured and manageable perspective on user emotion in conceptual design processes.See More
"I'm particularly interested in stakeholders' emotions (admiration, trust, esteem, feelings) towards a brand/company. These are statistically related to supportive attitudes (purchase, recommend, benefit of the doubt, would work for,…"