Manuel Grassler
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  • Paul Anca
  • Achim Schmidt
  • Mario Sepp
  • Simo Rontti
  • Arne van Oosterom

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Design Thinker, Innovation Consulter, StartUp Helper
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Challenge the status quo
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Get in touch with other d.thinkers and improving d.thinking methods.

About Me

Manuel Grassler is a bloody strategist. As head of strategic marketing at Neuroth - Austrias leading company in the hearing aid industry - he is engaged in brand development, market research as well as customer needs and insights. He thereby abandons existing paths to explore new concepts and methods of ideation to encourage maverick thinking. Privately Manuel passionately dips into entrepeneurship and business model innovation. Especially specialized in and early adopter to the business model canvas and lean start-up thinking. As certified Business Model You Coach and co-creator of the book Business Model You(R) Manuel uses the methods to enhance his career and encourage others to engage with their passion too. Trained in production techniques, business economy as well as graphic and communication design he is connecting controversial and holistic patterns of thinking. Therefore Manuel easily commutes the frontiers between creative business and analytical design. He uses his refined mindset regularly at design thinkings and business model sessions to forge innovative concepts and strategies and support young start-ups with their challenges.

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At 15:05 on July 10, 2014, Paul Anca said…

Hi! Thanks so much for sharing your pinboard - it's a great idea to have them all listed like that. There's some great UX stuff there to which I will also have a look :)

There's not really a network (or I'm not aware of any, but attending the event below might give us an answer)

Check this out, I will be attending:

P.S. Thanks for pointing out the typo! there're always sneaking around!

At 10:15 on June 30, 2014, Paul Anca said…

Hi Manuel!


First of all, sorry for my late answer – I was travelling since 2 weeks and just got back last night. Now, back in Vienna 


I’m currently working on my website, but you can check some of the stuff i'm working on here: CV_Portofolio_Paul_Anca.pdf. I’m cofounding Splots, a mobile-only social network for the nightlife. We’re currently beta-testing, and the app will be out in a few months.  We’re testing some of our hypothesis with the help of DT methodologies.

I’m also cofounding an App on mobile Health – an app to use in case of emergencies. It is here that I implemented the human-centered design methodologies (which I learned in +Acumen’s course describes below) all the way from the start on. We’re just finishing off the first phase, in which we have been talking to a lot of people and immersing ourselves into the future environment of our product.


Seeing you answer, I remember the words of Tom Brown in ‘Change by Design’  regarding design thinking methodologies and organisations: if you only give 1 workshop for 1 department, it will not be enough to change it all. Eventually play and design thinking have to be encouraged by the upper management, so that the employees have the courage to break through their routines, without having the fear of being punished for trying something out.


And since I’m talking about Tim Brown – what sources do you use? What books do/did you read on the topic? I guess you know the one I mentioned above. I’m currently reading the Play Ethic by Pat Kane (it’s not so much focused on business and product innovation and methodologies, but on a society that has play at it’s core). I’ve completed openideo and +Acumen’s course on Human-Centered Design ( +Acumen have some great courses and ressources.

 I’m still having troubles on finding useful content on the topic, and good case practices – so I’m open to new ideas.


Yes I meant Business Model You. Great to see you’ve already put your ideas and learnings down in the form of a book. Can you send me a link to it? I’m finding different things on the internet under this name.

Do you also keep give external workshops on those topics?




At 16:47 on June 20, 2014, Paul Anca said…

I'm working on a freelance basis. I'm interested in creating experiences with and around the product/service, so not just UX :) Hence I'm also cofounding a startup. In the meantime I'll try to get a glimpse of your book. Do you get to practice the design thinking methodologies at your job?

Ah ja, Deutsch auch :)

Sag bescheid wenn du in Wien bis - wie gesagt nach dem 4. Juli.

At 11:55 on June 20, 2014, Paul Anca said…

Hi Manuel! Great to hear from you! What about meeting up some time in Vienna and exchange some ideas? I will be around after the 4th of July - you?



Customer discovery - would love your thoughts

Started by Nikki. Last reply by Arne van Oosterom Nov 30, 2017. 1 Reply

Human-centered design and service work?

Started by Christopher Federer Oct 12, 2017. 0 Replies

Promoting my book

Started by Aaron A. Palileo Sep 12, 2017. 0 Replies




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