Manuel Grassler is a bloody strategist. As head of strategic marketing at Neuroth - Austrias leading company in the hearing aid industry - he is engaged in brand development, market research as well as customer needs and insights. He thereby abandons existing paths to explore new concepts and methods of ideation to encourage maverick thinking. Privately Manuel passionately dips into entrepeneurship and business model innovation. Especially specialized in and early adopter to the business model canvas and lean start-up thinking. As certified Business Model You Coach and co-creator of the book Business Model You(R) Manuel uses the methods to enhance his career and encourage others to engage with their passion too. Trained in production techniques, business economy as well as graphic and communication design he is connecting controversial and holistic patterns of thinking. Therefore Manuel easily commutes the frontiers between creative business and analytical design. He uses his refined mindset regularly at design thinkings and business model sessions to forge innovative concepts and strategies and support young start-ups with their challenges.