Service/experience design - enhancing our cafe experience

Started by Lydia O'Neill. Last reply by Graham Hill 16 hours ago. 3 Replies 0 Promotions

Hi,I am currently carrying out a design research project into British 'coffee culture' and how it has evolved since the 16th century. My main finding was the change in sociality within cafes and how the unwritten 'rules of behavior' in…Continue

Evaluating Design's ROI

Started by Maddy. Last reply by Edwin de Kuiper on Sunday. 57 Replies 2 Promotions

I'm working towards my Master thesis with Design ROI as the focus. So , How can the value of design be proved by demonstrating the ROI?I know design is used to differentiate and entice users and it would be invariably hard to pin down it's value but…Continue

Tags: Innovation, ROI, Design, Business

Starting up a Start-up. How to start a service design business?

Started by ricardojdc. Last reply by Richard Hewitt Jan 20. 26 Replies 0 Promotions

This discussion follows from my interest in the fields of design thinking / service design and the perception that my country lacks such services. My immediate reaction was: "why not starting such a business?"However, some worries (in no particular…Continue

Is design thinking marketing 2.0 ?

Started by Arne van Oosterom. Last reply by Graham Hill Nov 6, 2011. 24 Replies 5 Promotions

The 'market' will stay. The need for companies to reach that market will stay. But methods will change.Could design thinking be a new marketing method? Marketing 2.0? Will design thinking be integrated within the more traditional methods? Or will…Continue