Jan-Erik Baars
  • Male
  • Lucerne
  • Switzerland


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Profile Information

Designer, Thinker, Practitioner, Lecturer and what ever!
Company/ Organisation
University Lucerne, Design Management International
Lucerne, Switzerland
Keywords/ interests
Customer loyalty, Brand, Design, Design Management, Sense making, Design Thinking, Education,
What can this community do for you? (we ask this question in part because we want a spam free community for you and other members)
Network, learning, sharing

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Jan-Erik Baars's Blog


Posted on May 8, 2014 at 8:24 0 Comments

What a surprise! Just when he was ready to pay the customer took a final glance at the bill and noticed that the prices changed: not the 21 euro for the main dish, but 32,50; not the 9,50 for the dessert, but 15,80… Upon inquiring why the difference, he got a straight answer back – „the kitchen crew needed more time than planned and that’s why the the costs have increased!“…



Posted on March 12, 2014 at 19:30 0 Comments

It’s that time of the year again: the plants are just about to stick their heads out of the ground, and shop owners are already considering to move on from bikinis and sunglasses. The soil is still soaking wet and messy from winter, and the first optimists are running around in flip-flops! And the more you have experienced theses seasonal changes, the more you become aware that the seasons are way too short!

Maybe it’s this…



Posted on July 26, 2013 at 12:25 0 Comments

Do you have children? If not, no problem, because you might recall these yourself: the parent conference days! This ‘running-around-at-the-school-campus-and-looking-for-the-room’ where teachers are waiting for parents and their school-kids. Depending on the pupils' 'performance level', the numbers of meetings were few or many and likewise a torture or purely a matter of duty.…



Posted on May 25, 2013 at 13:57 0 Comments

The room was slowly filling up with the employees. One after the other they took their seats and didn’t look too pleased: the speech that I was about to be holding did interrupt the longed-for transition from their dinner to a well deserved drink at the bar! So this left me with the task to ensure that those snaring away during my talk would not animate the others to follow suit.…



Customer discovery - would love your thoughts

Started by Nikki. Last reply by Arne van Oosterom Nov 30, 2017. 1 Reply

Human-centered design and service work?

Started by Christopher Federer Oct 12, 2017. 0 Replies

Promoting my book

Started by Aaron A. Palileo Sep 12, 2017. 0 Replies




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