Beatriz Sigüenza
  • Female
  • ES
  • Spain

Beatriz Sigüenza's Friends

  • Eneko Izquierdo
  • Máximo Neira Schliemann

Beatriz Sigüenza's Discussions

Convince Customers

Started this discussion. Last reply by Tufan Karaca Apr 28, 2011. 18 Replies

Hi all!! I am new on the network.My name is Beatriz Sigüenza, founder of Leap lab in Spain. I am helping small and medium size companies to…Continue

Tags: tips, advice, customer

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Profile Information

Innovation Consultant, Design thinker
Company/ Organisation
Leap Lab
Keywords/ interests
I want to help the small and medium companies of Spain to innovate. As a country we need to increase our innovation to grow.
What can this community do for you? (we ask this question in part because we want a spam free community for you and other members)
I use Design Thinking with my customers and I want to know more and share ideas with other Design Thinkers.

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At 23:49 on March 2, 2011, Máximo Neira Schliemann said…

Hi Beatriz! Welcome aboard. We met at the Barcelona Elisava DT workshop.

As I mentioned I'm trying to help spanish companies to grasp on the DT principles. You might like to joint efforts and/or share experience. I'm also lecturing at an Innovation Management Master.

Believe me. I share your feelings and sense of frustration. It is a discovery journey for most of them, since they keep trying to apply old tools to new problems...

Spain is still in the "just manufacture" business and they find it quite difficult to get into the DT mood to gather needs vs. specs & price...

Let's talk. 



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Promoting my book

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