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Arne van Oosterom
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Profile Information

Founder DesignThinkers Group, DesignThinkers Academy & Design Thinking Network. I develop, coach and facilitate creative multidisciplinary teams and communities to drive positive change. My personal goal: Humanize Organizations
Company/ Organisation
DesignThinkers Group & DesignThinkers Academy
Amsterdam, The Netherlands
Keywords/ interests
Strategic Design, Design Thinking, Service Design, Social Design, Transformation Design
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To connect, share and collaborate.

Arne van Oosterom's Blog

Love What You Do

Posted on July 8, 2014 at 17:20 8 Comments

This post is partly in response to a comment on my previous post, partly in response to a conversation I had with a friend about to leave a company she founded and partly because of my own restless mind.


I've been here before.…


Some Thoughts #1

Posted on July 1, 2014 at 13:00 6 Comments

It's been very busy the last few months. Heck... it's been busy the last few years.

And even though I feel like we just started exploring service design & design thinking I also just recently realized that we have been at it for quite a few years now. Are we still pioneers... explorers? Or are we turning into the establishment. No. I don't think we are there yet. Thank god. I would hate to stop being an explorer.

We have been testing our hypothesis on the value of a…


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Latest Activity

Arne van Oosterom joined Aditya Kedia's group

Design Thinking Asia

Asia is quite diverse as well as very different from US / Europe. More than half of the world's population live in Asia. This not only presents it unprecedented economic opportunities but also with challenges that calls for a new way of doing things. Design  Thinking holds the potential for making great improvements in social as well as business sectors. Let's connect and exchange ideas / experience and see how we can tap into challenges and opportunities presented by such a complex…See More
Jul 19
John Woell commented on Arne van Oosterom's blog post Love What You Do
"This post really speaks to me in terms of what creative generalists (I'm trying out the term thanks to you, Arne) find themselves thinking and doing.  In my third year in my first position, I was ready for new challenges and found them…"
Jul 14
Kate Mlynarczyk promoted Arne van Oosterom's blog post Love What You Do
Jul 14
Arne van Oosterom commented on Arne van Oosterom's blog post Love What You Do
"Hi Marc, I'm proud, but I think that is way too much credit. I hope to keep creating ways to have a positive impact on peoples lives. And I think we are building something unique.... and we're just going to have so much fun developing this…"
Jul 10
Marc Bolick commented on Arne van Oosterom's blog post Love What You Do
"Arne. I echo what Jane, Joel and James said here. It's great to hear your thoughts on where DesignThinkers is in its evolution, and your personal journey. You should be proud of what you and DT Amsterdam have created.  The great thing is,…"
Jul 10
Arne van Oosterom commented on Arne van Oosterom's blog post Some Thoughts #1
"@Joel, yes I think that is the way forward :-) This is the way we should and will evolve our business."
Jul 10
Arne van Oosterom commented on Arne van Oosterom's blog post Love What You Do
"@Joel, that doesn't surprise me a bit :-) @Jane, Thank you for the compliments... that makes me proud. And no worries! I won't go anywhere. I don't have to leave. I changed my job and focus many times before. So I created…"
Jul 10
Jane Strange commented on Arne van Oosterom's blog post Love What You Do
"Hi Arne When I met you earlier this year I was totally blown away by your energy, clarity, optimism and vision. Others talk - you just create and do. You inspired me by your simple recipe about doing what you love with people you love. Your deeply…"
Jul 10

Comment Wall (25 comments)

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Join DesignThinkers Academy Network

At 12:55 on April 3, 2014, Kwela Sabine Hermanns said…

Hello Arne,

could to reconnect. Let's talk some time on whether and how you'd like to be part of my little research project,.



At 13:40 on July 31, 2012, PILAR SAURA said…

Hi Arne and thank you for caring! 


At 11:38 on July 8, 2012, Gary Lloyd said…


Thanks for the advice - I have written a short blog post to gauge interest.


At 0:25 on June 15, 2012, Rogier Bosch said…

Hoi Arne,

Vind dit ook echt een super vinding, jullie Design Thinkers creation.

Leuk om er in mee te gaan.

Hoe gaat het met de kleine man en kleine vrouw en jou vrouw. haha

Hoop dat alles goed gaat bij jullie. 



At 19:44 on June 13, 2012, Bob Cooper said…

Hey Arne - I could have sworn I had registered when this site first launched, but alas, I guess I have too many logins/passwords to keep straight! Site looks great.

All the best


At 8:42 on September 19, 2011, Sara Coene said…

Dank je voor het zoeken. Ik zal nog eens proberen.



At 20:39 on May 31, 2011, Andy Harrold said…

Hello Arne, Craftbeer is the title artisinal beer producers give to differentiate their product for mass produced beers.  :-) Our craftbeer workshop is exploring the insights we found in research between; customers, craft, everyday luxury items and taste. Certainly here in the UK and the USA its a fast growing market of which only a few companies have designed customer and non-customer engagements and feedback to compete.

Yes, we drink some beer :-), .....and Sorry I thought I was sending the message to my twitter followers!









At 21:45 on May 19, 2011, Maddy said…
Thanks Arne.. What would your approach be towards this process of evaluating ROI ?
At 17:32 on May 18, 2011, Maddy said…

Thanks Arne ! What I mean by design here are the product designs, development and process.

I know design is used to differentiate and entice users but at the same would one be able to justify as to whether increased investment in design would generate increased profits ? Also, it's incredibly difficult to untangle design's contribution from all the business drivers.

Per say if I would like to interject an feature to a product design and the company's head asks me what would be the estimated ROI , I would have to fall back . It would be a challenge  to see if one can "Prove the value of design by demonstrating the ROI' as we are in an economy where every cent is made to count.  I hope this would be an interesting thesis topic for my masters and am planning to do the focus case studies wit 3M hopefully !!! Let me know your thoughts on this Arne .


At 13:05 on April 19, 2011, Satu Miettinen said…

Yes, I have finally finshed a Finnish book on service design and this is now in print :)

I have an idea about a book on social design with both more theoretical articles and hands on cases. Here is with few words what I have in mind:

Social Innovation with Design Tools
A new book on how design can improve everyday living, social cohesion and innovation. There is need to revisit and broaden the concept of social design. How can service design, interaction design and user centered design increase the innovation potential in the public and the third sector? What kind of practical means can different design methods offer for social change?





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