Hi Arne and thank you for caring! 

Pilar

Arne

Thanks for the advice - I have written a short blog post to gauge interest.

Gary

Hoi Arne,

Vind dit ook echt een super vinding, jullie Design Thinkers creation.

Leuk om er in mee te gaan.

Hoe gaat het met de kleine man en kleine vrouw en jou vrouw. haha

Hoop dat alles goed gaat bij jullie. 

groet

Rogier

Hey Arne - I could have sworn I had registered when this site first launched, but alas, I guess I have too many logins/passwords to keep straight! Site looks great.

All the best

BC

Dank je voor het zoeken. Ik zal nog eens proberen.

Groet,

Sara

Hello Arne, Craftbeer is the title artisinal beer producers give to differentiate their product for mass produced beers.  :-) Our craftbeer workshop is exploring the insights we found in research between; customers, craft, everyday luxury items and taste. Certainly here in the UK and the USA its a fast growing market of which only a few companies have designed customer and non-customer engagements and feedback to compete.

Yes, we drink some beer :-), .....and Sorry I thought I was sending the message to my twitter followers!

Thanks Arne ! What I mean by design here are the product designs, development and process.

I know design is used to differentiate and entice users but at the same would one be able to justify as to whether increased investment in design would generate increased profits ? Also, it's incredibly difficult to untangle design's contribution from all the business drivers.

Per say if I would like to interject an feature to a product design and the company's head asks me what would be the estimated ROI , I would have to fall back . It would be a challenge  to see if one can "Prove the value of design by demonstrating the ROI' as we are in an economy where every cent is made to count.  I hope this would be an interesting thesis topic for my masters and am planning to do the focus case studies wit 3M hopefully !!! Let me know your thoughts on this Arne .

Yes, I have finally finshed a Finnish book on service design and this is now in print :)

I have an idea about a book on social design with both more theoretical articles and hands on cases. Here is with few words what I have in mind:

Social Innovation with Design Tools
A new book on how design can improve everyday living, social cohesion and innovation. There is need to revisit and broaden the concept of social design. How can service design, interaction design and user centered design increase the innovation potential in the public and the third sector? What kind of practical means can different design methods offer for social change?