Ann-Sofie Ruf
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Ann-Sofie Ruf posted a blog post

Design at Business: A Cross-Company Network for Change

Large enterprises are facing a faster changing business environment: innovation cycles are getting shorter, markets are being disrupted through digitization, new business models evolve, the “new generation” wants to be led differently, and working models are being revolutionized. A people-centric approach is a key differentiator for companies that want to be and stay relevant in the fast-changing business world.…See More
Dec 19, 2016
Ann-Sofie Ruf joined Neeraj's group
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JOBS, PROJECTS & INTERNSHIPS

This matchmaking group let's you post jobs, projects and internships for Design Thinkers. You can post if you are offering a job, but if you just spotted a position you can post it as well.See More
Sep 7, 2016
Ann-Sofie Ruf posted a blog post

We don’t need another design conference – do we?

Are you tired of attending design conferences? Do you miss productive and sustainable sessions? Do you wish for inspiration that has an impact on your work and vision? Then you should consider attending the “Design at Business” conference 2016 in Berlin.It is not just about design, not just for designers, but rather addresses all design-minded people wishing to work user-centric. Sounds like you?Come and meet design strategists,…See More
Sep 7, 2016
Ann-Sofie Ruf posted a blog post

Why the craft of design is so dynamic and exciting – SAP’s recap of Interaction16

Interaction 16, the premier design event organized by Interaction Design Association IxDA.org, brought together about 1000 design professionals, leaders, students and volunteers for three days of workshops and lectures as well as the IxDA Interaction Awards reception in Helsinki, Finland. This year’s overarching theme was the next wave of interaction design as a craft and as profession as well as the future of design practice as a whole.The craft of…See More
Mar 18, 2016
Ann-Sofie Ruf posted a blog post

Stanford University: An Academic Perspective on Innovation Practices at the DCC

Today I am talking to three researchers from Stanford University, one of the world’s leading research universities. Brandi M. Pearce and Sara Winterstorm Värlander visited the Design & Co-Innovation Center (DCC) based at the SAP AppHaus in Heidelberg in March 2014. For their study they…See More
Mar 2, 2016
Ann-Sofie Ruf posted a blog post

Method Mondays: Never Stop Learning. 5 Methods For Innovation You Should Try In Your Team

Benjamin Franklin once said: “Tell me and I forget, teach me and I may remember, involve me and I learn.” At the Design & Co-Innovation Center (DCC) at SAP we frequently organize the so-called “Method Mondays”, a regular one-hour meeting series in which the team members share, practice, and test different methods. In this article I would like to share the 5 methods with you that work best for us – it’s worth trying! Brainstorming: The Walt Disney Method: We love brainstorming – and the Walt…See More
May 18, 2015
Ann-Sofie Ruf updated their profile
Apr 22, 2015
Ann-Sofie Ruf is now a member of DesignThinkers Academy Network
Apr 22, 2015

Profile Information

Profession
Marketing & Communication
Company/ Organisation
SAP Design & Co-Innovation Center
Location
SAP AppHaus Heidelberg
Website
http://experience.sap.com/designservices/
Blog
http://experience.sap.com/members/ann-sofie-ruf/
Keywords/ interests
marketing, communication, public relations, storytelling, design thinking, user experience, user research
What can this community do for you? (we ask this question in part because we want a spam free community for you and other members)
This community allows me to share stories about UX, design thinking, and the co-innovation projects we do together with our customers.

Ann-Sofie Ruf's Blog

Design at Business: A Cross-Company Network for Change

Posted on December 19, 2016 at 10:30 0 Comments

Large enterprises are facing a faster changing business environment: innovation cycles are getting shorter, markets are being disrupted through digitization, new business models evolve, the “new generation” wants to be led differently, and working models are being revolutionized. A people-centric approach is a key differentiator for companies that want to be and stay relevant in the fast-changing business world.…

Continue

We don’t need another design conference – do we?

Posted on September 7, 2016 at 13:30 0 Comments

Are you tired of attending design conferences? Do you miss productive and sustainable sessions? Do you wish for inspiration that has an impact on your work and vision?

 

Then you should consider attending the “Design at Business” conference 2016 in Berlin.

It is not just about design, not just for designers, but rather addresses all design-minded people wishing to work…

Continue

Why the craft of design is so dynamic and exciting – SAP’s recap of Interaction16

Posted on March 18, 2016 at 20:30 0 Comments

Interaction 16, the premier design event organized by Interaction Design Association IxDA.org, brought together about 1000 design professionals, leaders, students and volunteers for three days of workshops and lectures as well as the IxDA Interaction Awards reception in Helsinki, Finland.

 

This year’s overarching theme was the next wave of interaction design as a craft and as profession as well as the future of design…

Continue

Stanford University: An Academic Perspective on Innovation Practices at the DCC

Posted on March 2, 2016 at 19:40 0 Comments

Today I am talking to three researchers from Stanford University, one of the world’s leading research universities. Brandi M. Pearce and Sara Winterstorm Värlander visited the Design & Co-Innovation Center (DCC) based at the SAP AppHaus in Heidelberg in March 2014. For their study…

Continue

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