Ann-Sofie Ruf
  • Female
  • Germany

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Profile Information

Marketing & Communication
Company/ Organisation
SAP Design & Co-Innovation Center
SAP AppHaus Heidelberg
Keywords/ interests
marketing, communication, public relations, storytelling, design thinking, user experience, user research
What can this community do for you? (we ask this question in part because we want a spam free community for you and other members)
This community allows me to share stories about UX, design thinking, and the co-innovation projects we do together with our customers.

Ann-Sofie Ruf's Blog

Design at Business: A Cross-Company Network for Change

Posted on December 19, 2016 at 10:30 0 Comments

Large enterprises are facing a faster changing business environment: innovation cycles are getting shorter, markets are being disrupted through digitization, new business models evolve, the “new generation” wants to be led differently, and working models are being revolutionized. A people-centric approach is a key differentiator for companies that want to be and stay relevant in the fast-changing business world.…


We don’t need another design conference – do we?

Posted on September 7, 2016 at 13:30 0 Comments

Are you tired of attending design conferences? Do you miss productive and sustainable sessions? Do you wish for inspiration that has an impact on your work and vision?


Then you should consider attending the “Design at Business” conference 2016 in Berlin.

It is not just about design, not just for designers, but rather addresses all design-minded people wishing to work…


Why the craft of design is so dynamic and exciting – SAP’s recap of Interaction16

Posted on March 18, 2016 at 20:30 0 Comments

Interaction 16, the premier design event organized by Interaction Design Association, brought together about 1000 design professionals, leaders, students and volunteers for three days of workshops and lectures as well as the IxDA Interaction Awards reception in Helsinki, Finland.


This year’s overarching theme was the next wave of interaction design as a craft and as profession as well as the future of design…


Stanford University: An Academic Perspective on Innovation Practices at the DCC

Posted on March 2, 2016 at 19:40 0 Comments

Today I am talking to three researchers from Stanford University, one of the world’s leading research universities. Brandi M. Pearce and Sara Winterstorm Värlander visited the Design & Co-Innovation Center (DCC) based at the SAP AppHaus in Heidelberg in March 2014. For their study…


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Customer discovery - would love your thoughts

Started by Nikki. Last reply by Arne van Oosterom Nov 30, 2017. 1 Reply

Human-centered design and service work?

Started by Christopher Federer Oct 12, 2017. 0 Replies

Promoting my book

Started by Aaron A. Palileo Sep 12, 2017. 0 Replies




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