Valuing Design Thinking

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Valuing Design Thinking

Discussion on how we value our design thinking...Can we visualise the value of design thinking all over the world? How will these values fluctuate in response to world events and how can we ensure that design thinking is fairly traded?

Members: 33
Latest Activity: Apr 3, 2012

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Metrics & financial figures on the impact of design thinking

Started by Sylvain Cottong. Last reply by Christoph Oberlechner Sep 20, 2010. 1 Reply

Hi,We all sometimes face the problem of selling design thinking to customers. As decision makers often want to see ROI for spending their money, I suggest that we should create a collection of case…Continue

What Price Design Thinking?

Started by Fergus Bisset. Last reply by olivier Nov 20, 2009. 2 Replies

This group was born out of two questions?- What is a fair price for the value I can generate for clients and businesses as a design thinker?and- Is it possible to share this information from around…Continue

Tags: of, thinking., thinking, design, roi

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Comment by Fergus Bisset on November 18, 2009 at 17:54
Great presentation on integrating 'Game Mechanics' into our day-to-day interactions, how can we use the ideas discussed in this presentation and around the issue of 'rewards' to rethink our perceptions of value and collaboration?

Comment by Fergus Bisset on November 13, 2009 at 13:12
To perhaps get a bit outside of the box on this, I also am keen to share with you a snippet from some research I am doing and show you a little graph of my energy consumption whilst working this morning...


Aside from giving you some insight into my sleeping patterns :-) this also indicates that I burned 346 calories whilst working this morning and was working at an average intensity in that period of 1.46METs which means an average 1.46 calories per minute. What do you think, as designers could we bill by the calorie for how much energy we'd devoted to a project? What other metrics of effort might be appropriate?
Comment by Fergus Bisset on November 13, 2009 at 13:02
We need to be Adam yes, and I suspect that most people in this forum are, or aspire to both. What I think this perhaps slightly untidy metaphor is trying to emphasise is that most of the power lies in the hands of individuals who are simply traders. This could be in the macro sense of 'stockbrokers and board members' or in the micro sense of individuals trained in management techniques irrespective of the domain of practice.

As individuals more often than not employed to bridge that gap, I guess the point these gents are trying to make is that we have to be better at putting it in the terminology of trader so they can understand us.

I guess my point is that in order for them to accurately and fairly value our contribution we have to be able to do the same...

I'm perfectly open to the consensus that this is a bad choice of terminology though...
Comment by Adam StJohn Lawrence on November 13, 2009 at 12:42
Fergus - I'm not happy with the builders/traders split. Surely we need to be both?

Adam
Comment by Fergus Bisset on November 12, 2009 at 13:33
ust seen this from last nights Design Thinking discussion:

Roger Martin: “The business world is full of two kinds of people—builders and traders. Over the past 20-30 years, traders have increasingly ruled. They receive the highest compensation. We need to tame the traders.”

Tim Brown: Paraphrase here—“We can use analytics to generate new questions, not just answers. Data visualization is very powerful.”

This is really what I am driving at with this group, how can we visualise our value (and strength in numbers) to overcome or balance our interests with those of the traders?

The rest of the summary is here: http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2009...
Comment by Kristina Tool on November 11, 2009 at 21:27
Haha yes this is too true!

Network Guide
Comment by Arne van Oosterom on November 11, 2009 at 21:25
Hi Kristina,
You get out what you put in ;-))
Comment by Kristina Tool on November 11, 2009 at 21:11
An interesting and valuable conversation to have, thanks for sharing your thoughts! Hopefully this can be a forum where we can continue to learn and to help each other.
Comment by Adam StJohn Lawrence on November 10, 2009 at 13:21
Kristina wrote:

"Adam sounds as if he provided a really great service but he was fortunate that his clients appreciated it enough to volunteer to reward him for his previous efforts. Unfortunately, not all clients operate in this way."

You'd be surprised how many do. And every time I have said "pay me what you think", I have received more than I would have asked for.

And I don't work for the other type. Seriously, life is too short.
Comment by Fergus Bisset on November 10, 2009 at 13:19
Steve Lee has just posted this http://steveleedesign.blogspot.com/2009/11/share-to-grow.html which captures those sentiments exactly :-)
 

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