Hi from Barcelona, Armandillo!
It´s a nice question. Lately, in Barcelona Social Design became a fashionable concept to talk about "social innovation", another complex concept to explain... The point here is that people is asuming a new role on contemporary society calling it selfs "social designers". I guess there´s an organizational issue in the very basis of it. As a reflect of the "open society" promoted since the boom of Internet, there´s emerging what sociology call "New Politics" in which the "network paradigm" is tumblring everything. In that context, I like to think that Social Design could be not just a targeting word but a real attitude to develop new politicis, yes, but also new bussiness models, new ways to learn, new relational values, new concepts of new...
Now a days I write a blog (in spanish), called "Mindware Corp." as a contribution to promote this relacional "shift" that could take us on a more complex, advanced and connected society.
thanks for your comments, for me this is always an ongoing discussion.
I believe the word "social" is bounded to the design process rather than the outcome, where it is placed or who are the targeted users.
I guess social as a label comes in opposition to the (for me old-fashioned) top-down design where very little input from the future users is taken in account.
As Emer I think that co-creation and collaboration are at the centre of that process. A "way of doing" that has a great potential in order to change things for the better as involving more perspectives implies reaching a more sustainable outcome.
Christian, g8 blog btw.