Motivational Design

Group discussing the role of motivation in design and how designers can better support their own motivation and that of their clients and customers.

Members: 38
Latest Activity: May 22, 2013

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Motivation and Design

Started by Fergus Bisset. Last reply by Jess McMullin Mar 17, 2011. 8 Replies

Thought I'd start things off with a couple of straightforward questions, would really welcome any thoughts we might have on these issues...Motivation is described as the 'direction and energisation…Continue

Tags: behaviour, energy, psychology, motivation


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Comment by Adam StJohn Lawrence on September 21, 2009 at 13:32

It's a nice PDF, but I needed some time to figure out what was going on.

Some suggestions:

- make the "why" and "how" headings more prominent.
- do something to show that it is a continuuum - perhaps the old smiley-to-grumpy faces might work.
- I think the fact that both the why and the how contents are both "thoughts" is a little confusing. Could it be more like "what I think" vs "what I say"; or perhaps "what I think" vs "what I do"?

Just a couple of ideas, hope they are useful.

Comment by Mariya Loginova on September 21, 2009 at 13:29
Interesting discussion. From the point of view of empowerment theory there are fiew things that needs to be questioned.

First of all in order to feel empowered and be motivated a person needs a goal. It can be long-time or very simple and small related to the doing.

Then there are issues of beliefes related to contexts and skills the person has obtained from various sources.

Then there's an issue of emotions related to the goal and the whole process.

So besically the power for motivation comes from this process of being aware of this things, thus giving motivation that will renew - empower - itself.

What do you think about this?
Comment by Fergus Bisset on September 21, 2009 at 13:14
Sorry I can't get hyperlinks to work at the mo...
Comment by Fergus Bisset on September 21, 2009 at 13:06
Have you seen the 'ARCS Model' by Keller (1983) and after, think that is particularly relevant to educational motivation:

There is also a book that I've read by one of his students (who is a childrens TV producer) about implementing some of these theories in children's education:

I find it interesting that so much of the motivational / educational literature is aimed explicitly at children - there is a far bigger market in adult education and adults arguably need greater support and motivation in their learning...what do you guys think?
Comment by Fergus Bisset on September 21, 2009 at 12:41

To help the discussion, I'm attaching the early foundations of some 'Motivational Personas' I'm developing to help visualise motivated behaviour. Obviously these are in need of quite a lot of fleshing out, will update as they progress. In the meantime I would really welcome any feedback you might have either here or at:

- Is this a new insight to you or do you feel it’s old hat?

- Can you understand the document, in what way does it require further elaboration?

- Does the document and the role of motivation seem a valuable concept to you?

Any other questions please just shout, really looking forward to sharing ideas and discussing this further with you all.

Comment by Nina Lysbakken on September 21, 2009 at 12:38
I am also looking forward to it - my MA-project is about motivating children in school for learning, so I've read about motivation psychology and trying to bridge this with a solution :)
Comment by Mark Whiting on September 21, 2009 at 12:06
As I mentioned on twitter. It would be great to learn more about this perspective.

I'm looking forward to it.

Members (38)


Discussion Forum

Motivation and Design

Started by Fergus Bisset. Last reply by Jess McMullin Mar 17, 2011. 8 Replies




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