At Seymourpowell, we're always monitoring trends... But what do you see as the key trends in design and innovation for 2012?

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Social learning is on the rise this year, but businesses are definitely interested in it..

One trend I see: Design is climbing, albeit slowely, the corporate ladder towards the boardroom. If it reaches top management it can then spread into the companies DNA. This will have great effect on cultures and strategies and the influential role of large commercial organisations in our society.

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