Creating meaningful experiences through designing for emotion.
Join to discuss emotions from a design thinking point of view, share examples and learn how to design for emotion.
Latest Activity: May 5, 2014
Emotions link to the core of who we are. Things that are appraised as good for our well-being trigger positive emotions. Often there is a designed product, service or environment involved. Rationally, we draw conclusions, emotionally we create actions. They initiate behaviour and motivate our decisions.
Affective responses strongly influence (source: P.M.A. Desmet):
Emotions are personal, short and involve a relationship. The product appraisal model (Desmet) explains that there is no one-to-one relationships between design and the emotional impact!
Fortunately there are many ways of measuring emotions and designing with emotional intent.
Perhaps a nice first discussion is around Dan Pink's article on an evaluation moment in public service he encountered in a toilet in Singapore. He wonders whether this will improve the service or…Continue
Add a Comment