Design for Emotion

Creating meaningful experiences through designing for emotion.


Join to discuss emotions from a design thinking point of view, share examples and learn how to design for emotion.

Members: 63
Latest Activity: May 5, 2014

About design & emotions

Emotions link to the core of who we are. Things that are appraised as good for our well-being trigger positive emotions. Often there is a designed product, service or environment involved. Rationally, we draw conclusions, emotionally we create actions. They initiate behaviour and motivate our decisions.

Affective responses strongly influence (source: P.M.A. Desmet):

  • purchase intent
  • price willingness
  • in-store purchase behavior
  • post-purchase satisfaction
  • brand relationships
  • re-purchase decisions

Emotions are personal, short and involve a relationship. The product appraisal model (Desmet) explains that there is no one-to-one relationships between design and the emotional impact!

Therefore we refer to it as Design "for" Emotion.

Fortunately there are many ways of measuring emotions and designing with emotional intent.

Discussion Forum

Evaluating emotional experience of services

Started by Marco van Hout. Last reply by Marcin Chlodnicki Sep 2, 2011. 8 Replies

Perhaps a nice first discussion is around Dan Pink's article on an evaluation moment in public service he encountered in a toilet in Singapore. He wonders whether this will improve the service or…Continue

Interesting resources

Started by Lars Rengersen Jun 15, 2011. 0 Replies

Probably already know to many of you 1) Design & Emotion website of Marco van Hout Design & Emotion Society…Continue

Tags: resources, emotion, designandemotion

Interesting blogpost: Delivering happiness to patients

Started by Lars Rengersen Apr 4, 2011. 0 Replies

By Steven Zwerink (@szwerink)Full title:‘If Zappos would run your hospital’ or ‘Delivering happiness to patients’Interesting and very true…Continue

Tags: healthcare, feeling, emotion, happiness

Fruit juice packaging

Started by Lars Rengersen Mar 21, 2011. 0 Replies

Nice example of fruit packaging design by the Japanese designer Naoto Fukasawa.More packages on:…Continue

Tags: meaning, packaging, design

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