I have long blogged on giftedness in design and its relevance to design driven 'breakthrough' innovation. Anna Craft in 2001 wrote about Little 'c' creativity which has been expanded now via Kaufman taking Little 'c' and Big 'C' to include “mini-c,” creativity inherent in the learning process, and Pro-c, the developmental and effortful progression beyond little-c that represents professional-level expertise in any creative area, as Kaufman puts it.
This has strong parallels with talk of 'talentism' in innovation circles, of seeking the best practitioners for collaboration.
Design and Design education has as its base pedagogy a progression from Mini c to Pro c over the course of an under graduate degree. When attached to years of practice in design based practice the process becomes intuitive.
As a designer, the distraction of educating and promoting the practice of Service Design or Design in general while helpful to the client in achieving their KPI's in innovation and creativity, has lended to a DIY culture rather than collaboration or co creation.
It is the interaction with clients with Little c skills and professional practitioners with Pro c skills that breakthroughs are achieved and as Verganti puts it, real meaning is achieved.
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