I am recently invited to write a book introducing Service Design to undergraduate design students (mainly industry design background) and educators in China. This is going to be a simple but inspiring little book, introduce the concept, the methods, the process and present a number of case studies from around the world.
I just finished my own PhD studying Service Design in the UK, and my co-author has published a number of books in Design Management and branding in China. What we find very difficult in preparing material is to find case studies in China, or Hong Kong, to demonstrate how the concept of Service Design or social innovation can work in a Chinese context. It is rather surprising that, with its rapid growing importance in global economy, China's voice has not been much heard in international discussion on the hot topics like Design Thinking or Service Design.
I am wondering if any of you guys have advice on what project we should check out or who are the people in China we should interview?
Thanks in advance, and I look forward to hear from you!