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Comment by Razak Issah on October 17, 2010 at 23:49

Business and design can be differentiated.When we try to change a current situation to a more desired one we engage in design.Business organization are design.They have a defining function and that is delivering value to their customers and weather design is made explicit or not they are involve in design because they have intention of creating something that is value for their customers .

Comment by Claudia El-moor on November 16, 2009 at 20:16

Hello

It's great to see so many people interested to discuss the associations between design and business!

Wenovski is a wonderful tool that put us all together and able to share our experiences and thoughts on Design Thinking.

This group was created to raise awareness about BDA, but also start rich discussions that could become articles at the Business Design Association website.

Since we aim to collect and organize the best and most current information available relating business and design, from all over the world, we are open to receive your suggestions and contributions to the BDA website.

If you haven't visited it yet, here's the link:
http://www.businessdesignassociation.com/

But, for now, let's share what we've been doing, how are we applying Design Thinking in our projects and what are our challenges doing that.

Comment by Markus Smet on October 7, 2009 at 0:45

If we can agree that a design is something you make, for someone else there’s usually many people involved in the process of “making something”.

Business people make the strategies and plans tracking trends, watching competitors and identifying opportunities to create a profit. They then handover to design…

Designers make the final experience for somone to use, the thing that represents the business strategy to the customer. Design must fit the customer experience and business strategy together, delivering something useful and profitable.

Finding the balance is extremely hard. In every case the first time I’ve shown people a design they see gaps, problems and opportunities to do it it better.

A design strategist’s job is to organise a project so the feedback normally associated with the design is revealed at the beginning, when business strategy remains open for discussion.

That means the information needed to make the right design both for the business and the customer is there from the start.

Have a look at my site and if you want, I can supply you access to my portfolio - I've been doing this kind of thing for a while and it's always good to get people's input, ideas and thoughts...

http://markussmet.wordpress.com

Comment by Felipe Beppler on October 6, 2009 at 22:23

I think that business design is both, the way you design a business and a way to use design a differentiaton tool for any business.
The idea of BDA is to increase the pace and make business more integrated to design and to show that no business can survive without good design, it can be a brand, a product, a brochure or a web site, etc.

Comment by Markus Smet on October 6, 2009 at 17:30

Very interesting, I'd be interested to know what we think business design is. I think of it in terms of "designing a business proposition" or "transformation design"... is business design about using design to intiate change and create value for both customer and shareholder?