I'm working on a paper about Service Design Thinking in the context of my master's degree studies at the University of Applied Science in Bern, Switzerland. It seems quite a fancy topic! But the more I read about it, the more confused I get. There are a lot of different approaches, methodologies and mindsets to / about it... so I'm wondering if anyone knows a maturity model in Service Design Thinking?
Thank's in advance for your contributions!
I think I can almost guarantee that one would look something like the related maturity models I reference in http://riander.blogspot.com/2009/10/organizational-and-market-matur....
Wow! Thank you for the reply. It's quite an impressive overview and I think I can definitely use some of your inputs! I think I prefer the non-additive models... maybe something like a grid-model.
Right now I'm working on a project which is about improving the emotional connection between brand and costumer. I am trained to be a trendwatcher and concept developer at the Fontys Academy of Creative Industries in Tilburg, Holland. I use the method of This is Service Design Thinking and it is really helpful and clear. If you haven't checked it out yet, you should definitely give it a try.
I ordered a copy of the book (our lecturer also told us to read it). I'll let you know what I think about it ;-)
Thank's for the input!