On process service design we might put storefront, graphic materiais, signage like touchpoints too, putting into the Customer Journey Mapping?
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Network GuidePermalink Reply by Arne van Oosterom on -
Hi Paulo, Customer Journey Mapping is a great tool to get insights and also to get inspiration.
But the tool itself is just a means to an end. Change the tool, experiment with it and make it your own. Just put in anything and see what happens :-) Let us know what you'll find!
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