i think that sharing and co-cration is new platform for the future of innovation because we have arrived in a world where everyone is a concent creator. We are supposedly better informed then ever and we feel burneded by the information overload that has become a very integrated part of our life.
I hope this information has been useful to you
please keep me posted of what you think :)
I need to agree with the answer Mediena has given you. Sharing and co-creation will be the trend in 2012. It's all about sharing ideas, insights and visions. Since the goverment is cutting in art&culture-grants and the crisis is still touchable I think it becomes more and more important to join hands and collaborate! You see that crowdfunding-initiatives in concern with design are popping up on the world wide web, where http://www.crowdsourcing.org/ leads the way.
I hope this is just the beginning of a new phase where it will be easier for -small- entrepreneurs to spread their -often- ingenious ideas.
I must also agree with the answer Lissa and Mediena have given you. Us people, all over the world, are getting more and more spoilt. This translates into more pressure on the existing companies. We want value for our money. Most surely in these uncertain times. By using co-creation these companies can offer their customers something unique and fabulous, that they are willing to pay for! In my opinion this will be the key trend for 2012.
I hope you can use this information!