How to describe the Service before to create it?

Started by Paulo Peres. Last reply by Arne van Oosterom May 12. 1 Reply 0 Promotions

How to describe the Service before to create it?I would like to know if Anyone have a model (or tips) to create a service concept for a project of the service design?…Continue

Evaluating Design's ROI

Started by Maddy. Last reply by Lyden Foust Apr 11. 63 Replies 3 Promotions

I'm working towards my Master thesis with Design ROI as the focus. So , How can the value of design be proved by demonstrating the ROI?I know design is used to differentiate and entice users and it would be invariably hard to pin down it's value but…Continue

Tags: Innovation, ROI, Design, Business

Starting up a Start-up. How to start a service design business?

Started by ricardojdc. Last reply by Lyden Foust Apr 7. 28 Replies 2 Promotions

This discussion follows from my interest in the fields of design thinking / service design and the perception that my country lacks such services. My immediate reaction was: "why not starting such a business?"However, some worries (in no particular…Continue

Is design thinking marketing 2.0 ?

Started by Arne van Oosterom. Last reply by Richard Hewitt Jul 27, 2012. 26 Replies 7 Promotions

The 'market' will stay. The need for companies to reach that market will stay. But methods will change.Could design thinking be a new marketing method? Marketing 2.0? Will design thinking be integrated within the more traditional methods? Or will…Continue