Design is about transformation. Process and form. Systems for and with humans.
Design is broad. Design is everywhere. Hence, the role and value of design
may sometimes be confusing. There is a need to build a shared language on
“innovation by design” and align strategy.
In the meetings/briefings:
We will explore design ideas, opportunities, visions and practices for relating and
uncovering how design can engage with organisational worlds.
We will be working with a systems approach, human-centred. The design areas
are often interconnected and labelled as per : interaction design, experience
design, service design, scenario design, concept design, communication
design and strategic design. And there is of course “design thinking”.
We will work on product concepts and build prototypes.
We will translate insights and patterns into customer scenarios embodied by
We will revisit design principles to ground UX action plan.
Design is a matter of tempo, tone and texture.
Add a Comment