
Time: May 27, 2011 from 10am to 7pm
Location: Utopic_ES
Street: C/ Concepción Jerónima, 22
City/Town: Madrid
Website or Map: http://www.utopicus.es/design…
Event Type: workshop
Organized By: SusaGroup and Utopic_ES
Latest Activity: May 22, 2011
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On May 27th, SusaGroup will give another Get Emocional! workshop, hosted by Utopic_ES in Madrid.
This workshop engages participants in a hands-on ‘design for emotion’ experience. By introducing our systematic approach to designing products that deliberately elicit predefined emotional responses, the workshop aims to facilitate a shift from an intuitive to a structured and manageable perspective on user emotion in conceptual design processes.
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Comment by Marco van Hout on May 22, 2011 at 21:52 hi Max, will I see you in Madrid? Would be a nice chance to meet you. Cheers!
Marco
Comment by Máximo Neira Schliemann on April 8, 2011 at 16:31 I'm particularly interested in stakeholders' emotions (admiration, trust, esteem, feelings) towards a brand/company. These are statistically related to supportive attitudes (purchase, recommend, benefit of the doubt, would work for, invest, etc) (Fombrun, 1997 & 2010)
It relates to Service, Policy and Behavioral Design more than products itself.
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