Barcelona Design Thinking UnConference

Event Details

Barcelona Design Thinking UnConference

Time: February 3, 2011 all day
Location: ELISAVA Escola Superior de Disseny Universitat Pompeu Fabra
Street: La Rambla 30-32
City/Town: Barcelona
Website or Map:
Event Type: unconfernce
Organized By: CLARO PARTNERS & Arne van Oosterom
Latest Activity: Jan 31, 2011

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Event Description

13.30 hrs to 17.30 hrs


Barcelona UnConference: Society 2.0 powered by Wenovski Design Thinking Network and Claro Partners(English)

Society is shifting from top-down to ground up. It’s becoming increasingly collaborative where things and experiences are shared & co-owned. Consumers have more power; ad-hoc groups of people can come together quickly so reputations and trusted networks are important to enable peer-to-peer exchange. The technologies and conventions of social networking are widely understood at a subconscious level and creating societies that are more connected for better and for worse. More humans live in cities than don’t for the first time in history, and the planet’s population keeps growing unchecked. We are also in the midst of a long, deep global economic crisis, we are facing climate change, nearing the end of fossil fuels…

Let’s erase the stereotypes from our minds about how our cultures, governments, businesses, and interpersonal relationships operate. What does society really look like in 2011? How does it really operate? And where is it going over the next decade?

We’d like to invite you to take part in an “UnConference’ on the theme of Society 2.0. What is an UnConference, you ask? An UnConference is a gathering of smart, passionate people around a topic but without the normal structure of powerpoint, agendas, or set roles such as presenter and audience. There is no single objective we plan to meet, and not bullet points to tick off a list. Instead, we will all co-orchestrate our time together to create a stimulating discourse that will provide each of us with something very valuable – new ideas, new perspectives, and hopefully the beginnings of new relationships.

However, an UnConference is not undisciplined, unfocused, unproductive or self-indulgent. It should be anarchistic but is not chaotic. We do not want to all make the effort to join together and then settle for a series of unconnected monologues or unconvincing predictions; we want to take part in an enriching experience and build upon one another’s ideas. So we ask everyone who will attend to think about Society 2.0, and come ready to share your thoughts, worries, enthusiasms, stories, hypotheses, opinions, observations along with some supporting evidence to ensure that our conversation is indeed anchored in things real and specific. No material preparation is necessary, but feel free to bring notes, examples, evidence as you see fit.


UnConference:  Society 2.0 - Arne van Oosterom, DesignThinkers, the Netherlands; Aldo de Jong and Rich Radka, Claro Partners, Barcelona


This “un-conference” will apply diverse points of view and thinking styles to the theme of Society 2.0. Unlike a conventional conference, there will be no presentation, no presenter or audience, no agenda or objectives. Instead, we will engage in spontaneous, ground-up, organically emergent creative thinking to stimulate and inform all involved both through form and content. Bring your thoughts, stories, opinions, predications on what Society 2.0 is and what its implications are to us collectively and individually


1.30 – 3.15 – Introduction of theme, initial thoughts and development of key threads of conversation
3.15 – 3.30 – Break
3.30 – 5.30 – Breakout sessions into smaller groups to consider more specific threads within the theme; report back to the full group and conclusions

Conclusions, Closing & Acknowledgments by Jorge Rodriguez

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Comment by Aldo de Jong on January 31, 2011 at 11:12
To help get us started for our live discussion on Thursday, participate in the discussion: Society 2.0 What does it mean to you?
Comment by Jorge Rodriguez on January 19, 2011 at 21:25

Hello Niall

here is the information about registration that clearly specifies how to register. it is also in the answer to the comment you posted in our blog.


PRE REGISTRATION for Barcelona Design Thinking Week
Barcelona Design Thinking Week and Barcelona UnConference are activities aimed at those who are interested in research for design, innovation, design thinking, trends watching, problem solution and coolhunting processes.
Credentials and printed material will be provided to you on feb 1 at 4 pm when you register at the school.

To pre-register please send the following information to indicationg as subject: Barcelona Design Thinking Week

name :
email :
website / blog :
current occupation :
Attending Barcelona Unconference :
Attending Workshop A Arne van Oosterom´s :
Attending Workshop B Claudia Nicolai:

A confirmation email will be sent to you. If you wish to book and you are traveling from Outside of Spain for this event, please specify it in your pre-registration email. Meetings like the Barcelona Unconference by Wenoski, Arne van Oosteroom´s and Claudia Nicolai´s Workshops, have limited seating to 30 people. Please consider, a lot of people may be interested in participating and make a wise choice.

if you have any further questions just let us know.

An event with details will be published in our facebook group at
and also in linkedin.



la Jornada de Design Thinking es una actividad Gratuita dirigidas a quienes estan interesados en temas de investigacion para el diseño, innovacion, coolhnting y design thinking.

envie los siguientes datos a

website / blog:
ocupación actual:
Lista espera Barcelona UnConference:
Lista espera Workshop A Arne van Oosterom:
Lista espera Workshop B Claudia Nicolai:

Debido a que los workshops tiene plazas limitadas a 30 personas, si desea entrar en lista de espera para el UnConference de Wenoski
o lo Workshops de Arne van Oosteroom o Claudia Nicolai, debe especificarlo.


hope this may help you, you just need to send an email.
Comment by Niall O'Flynn on January 19, 2011 at 14:13


Thanks for the registration information.......the link on the site is confusing as it refers to the conference on the 3rd is not at all clear that it is necessary to pre-register for the workshop with

In fact, when I rang Elisava (I teach there....) they could not give me any information......I hope this is helpful....



Comment by Arne van Oosterom on January 12, 2011 at 11:52
Check out the full program for the 1st Barcelona Design Thinking Week:


complete registration will soon be available at

Comment by Arne van Oosterom on January 10, 2011 at 21:22

Hi Antonno,

The location:


ELISAVA Escola Superior de Disseny
Universitat Pompeu Fabra
La Rambla 30-32 - 08002 Barcelona

Comment by Antonno Versteeg on January 7, 2011 at 14:55

Hi Arne, 


I'll be there (most likely). Looking forward to it! One short question: is the location already known? Then I can proceed and book a hotel nearby.





Comment by Arne van Oosterom on January 5, 2011 at 11:50

 Hi Juliana,

Please join the conversation at the Barcelona group:

This were you'll find more information on the Design Thinking week, which is organized by Jorge Rodriguez ( )


He'll be able to tell you all about the DTWeek.


Comment by Juliana Proserpio Martins on January 5, 2011 at 11:43

Hello Arne, 


To confirm my presence at the event is just click on attending here?


What is the final schedule for the day? Is it possible to attend the whole week of design thinking?


Thank you

Juliana Proserpio

Comment by Arne van Oosterom on January 4, 2011 at 9:24

Hi James,


The UnConference will be using the hashtag #UnBar on twitter, there will be no live streaming. The WENOVSKI UnConferences are unpredictable and people are usually far to involved and engaged to Tweet a lot. This is a 'problem' we've been trying to solve by scheduling a Twitter minute every 30 minutes.

Comment by James Rock on January 4, 2011 at 9:16
Unfortunately I cannot attend the event in person but was wondering if this event will be live streamed so we can participate via Twitter?

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