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In-house vs consultant service designers, is there a difference?

Started by Stefan Holmlid. Last reply by Stefan Holmlid on Tuesday. 3 Replies

We are looking for in-house service designers!For several years we have been working with service design consultancies, to understand this thing called design for service. We are now at a stage where we feel we should find in-house designers that…Continue

Tags: for, design, service

Starting work at DT

Started by Kris. Last reply by Kris on Wednesday. 4 Replies

Hi there,Nice to meet you guys.I consider starting work in something related to Design Thinking.For the time being I'm 20 and I live in Poland.I'd like to go abroad, try something new and meet great people.But there is as always question HOW?I don't…Continue

How to describe the Service before to create it?

Started by Paulo Peres. Last reply by Paulo Peres yesterday. 2 Replies

How to describe the Service before to create it?I would like to know if Anyone have a model (or tips) to create a service concept for a project of the service design?…Continue

Evaluating Design's ROI

Started by Maddy. Last reply by Lyden Foust Apr 11. 63 Replies

I'm working towards my Master thesis with Design ROI as the focus. So , How can the value of design be proved by demonstrating the ROI?I know design is used to differentiate and entice users and it would be invariably hard to pin down it's value but…Continue

Tags: Innovation, ROI, Design, Business

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This is an open group set up to explore and discuss design research. Anything related to the role of research in helping companies design and innovate within a design thinking context.See More
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Blog Posts

Language Is Killing Our Ability To Innovate

Posted by Lyden Foust on May 22, 2013 at 20:32 3 Comments

There are many inventions whose origins we simply cannot trace. One glaringly obvious, yet equally elusive innovation is that of the spoken word. Before we had language, we made sense of the world through pictures, sounds, and smells. Humans estimated time by looking at the position of the sun, and gained a sense of direction by looking at landmarks. We can get a pretty good glimpse at what was going on in people’s lives by looking at pictures etched into cave walls.


The use of images to make sense of the world is perhaps our most primitive form of intelligence.

Eventually we developed the capacity for language as a form of communication. This made our brains highly flexible and intelligent. Through…

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Fertile Ground for the Ideation Seed

Posted by Doug Collins on May 15, 2013 at 6:00 0 Comments

Depending on the people involved, their motivations, and the phase of the moon, you may or may not find fertile ground for the practice of collaborative innovation.

In this article innovation architect Doug Collins explores the fecund places that you, as a practitioner, may want to think about planting your seed of ideation to ensure a bountiful harvest.

New dispense suit for Guinness by Seymourpowell

Posted by Robert Zlokower on April 24, 2013 at 12:59 0 Comments

Seymourpowell has finally revealed the design details of the new on-bar livery for Guinness, the Global rollout commencing in November 2012 in the UK and Ireland. The inherent contrasts and complexities of Guinness as a beer and global icon were the key factors that influenced the design language of the whole project.…

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