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This Design Thinking "it's Business Jim, but not as we know it!"
May it be “design thinking” or any other thinking model, “service design” or any other business model, as long as it empowers communities of practice, humanizes organizations and facilitates change, it is an entrepreneurial business at the leading edge of new economic frontiers.
Author: Andreea Hirica
“People are used to associating us with the design thinking practice or service design work. And while these are important parts of what we do and of our values, our professional endeavor thrives by going beyond disciplines and thinking models silos, right into the continuous process of facilitating change as a constant.”…Continue
I've researched this topic in the past few months and some of my findings you can read here:
Dear Community Member,I may be new to Design Thinkers but I’m not that new to the Design Thinking debate. In 2001 I ‘landed’ in the middle of one of the most amazing places teaching design – Northumbria University in the UK (think Sir Jony Ive and…Continue
I'm working towards my Master thesis with Design ROI as the focus. So , How can the value of design be proved by demonstrating the ROI?I know design is used to differentiate and entice users and it would be invariably hard to pin down it's value but…Continue
This discussion follows from my interest in the fields of design thinking / service design and the perception that my country lacks such services. My immediate reaction was: "why not starting such a business?"However, some worries (in no particular…Continue
The 'market' will stay. The need for companies to reach that market will stay. But methods will change.Could design thinking be a new marketing method? Marketing 2.0? Will design thinking be integrated within the more traditional methods? Or will…Continue